Usecases
Solving digital experience challenges starts with decoding the why behind visitor actions. While traditional analytics tell you what happened, online behavioural use cases reveal the friction points that cause abandonment and frustration through analysing patterns.
To truly optimise visitor journeys the bridge between data and human intent must be identified. Shift your focus from basic metrics to the nuances of visitor behaviour to help build a seamless, intuitive environment that anticipates your customers' needs and eliminate deal-breakers.
Use these use cases and associated walk-along scenarios to guide and influence your use of Discover and address your own requirements.
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Problem Identification & Resolution
IT & Operations: Find and fix problems more efficiently. Prioritise next step actions based on business impact and eliminate friction to improve channel containment.
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Improve Conversion Rates
Marketing: Identify mid-funnel segment conversion opportunities using Digital Body Language signposting. Identify channel effectiveness through combined behavioural data and CDP segmentation.
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Improve Digital Marketing ROI
Business: Quantify business impact to prioritize action plans for non-converting segments, removing obstacles and friction preventing site conversions.
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Search Analytics
Understand visitor actions and increase overall customer satisfaction by search term frequency and failed search insights.
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Improve Conversion Rates
Business Unit Revenue Reporting: Improve campaign effectiveness reporting and allow organisations to react to changing market conditions with near real-time business unit revenue reporting.
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Fraud Forensics
Security & Compliance: Provide actionable insights for potential fraud situations. Deliver proactive actions to enhance security & fraud prevention teams.
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Compliance
Security & Compliance: Provide business teams long-term storage of online transactions, supporting important record management & compliance requirements.
[ Let's Discover][usecase7]
1. Problem Identification & Resolution
A fundamental and early adoption scenario (seen in IT & Operations) is to use Discover to identify and quantify problems so they can be addressed efficiently by the appropriate organisational teams according to:
- Priority: high because of one or more of the reasons below
- Urgency: fixed before peak season or event
- Channel visibility: affects high volume web channel
- Cost: occurring on significant orders
- Impact: high-value orders or customer segments
The follow-along scenarios listed below and OOTB dashboards have been put together in support of the typical requirements associated with the Problem Identification & Resolution use case.
Usecase Reporting Scenarios: Errors | Friction
2. Improve Conversion Rates
Usecase Reporting Scenarios: Zero Result Terms | OoS Searches | Repeated Steps | Abandon Purchases | Channel Attribution
3. Effective Digital Marketing
Usecase Reporting Scenarios: Revenue Attribution | [Friction][#] |Channel Attribution
4. Search Analytics
Usecase Reporting Scenarios: Zero Result Terms | OoS Searches | Search Purchases | Search Trends
5. Fraud Forensics
Login Pattern, attacker logs in, check account page, end of session Timed Purchase, volume of purchases during specific period (11:30pm-12)
Usecase Reporting Scenarios: Login Pattern | Timed Purchase | Login Attempts | Gaming Quote to Purchase | Archive View
6. Compliance
Archive View, archive to PDF of a page (e.g. fund sheet) that was viewed on a day.
Archive of purchase policy / loan to PDF.
Usecase Reporting Scenarios: Archive View