Target: Current Page

Use this target in web activities to target customers who are currently viewing a specific page of your store. For example, the page can be a display page for a specific part of your catalog, or a search results page for a specific keyword search. You can then use the e-Marketing Spots on that page to display something relevant to the customer. In this way, you can personalize the marketing content customers see depending on their specific interests.

There are three different scenarios in which you can use this target, depending on where the e-Marketing Spot you plan to use is located:

Scenario 1: Customer is viewing a specific catalog entry or category
Scenario 2: Customer is viewing a search results page
Scenario 3: Customer is viewing a page with a specific parameter on the page URL

Scenario 1: Customer is viewing a specific catalog entry or category

For e-Marketing Spots on product and category pages, you can use this target to display something relevant to the specific part of your store catalog that the customer is viewing.

Example 1

When a customer views the e-Marketing Spot on the category page.

If a customer is viewing the Digital Cameras category, then display a promotion advertisement for 15% off digital cameras.

Example 2

When a customer views the e-Marketing Spot on the product display page. This example includes the Branch element and multiple paths:

If a customer is viewing any catalog entries in the Towels category, or the Sheet Sets category, or the Tablecloths category, then display an advertisement for the Household Linens White Sale promotion.
If a customer is viewing any catalog entries in the Lighting category, then display an advertisement for lighting.
If a customer is viewing any other catalog entries, then display an advertisement for a shipping promotion.

Example 3

When a customer views the e-Marketing Spot on the product details page for a catalog entry that has specific properties or attributes.

If a customer is viewing any catalog entries in the category Dresses that are made by the manufacturer Luigi Valenti and have the color attribute with a value of Red or White or Blue, then display an advertisement for 15% off Luigi Valenti evening dresses.

Current Page target activity

Guidelines for using this target in Scenario 1

When you are setting up this target, you must specify the customer behavior that you are targeting. Select one of the following options:

Customer is viewing a category
Customer is viewing a catalog entry
Customer is viewing catalog entries in a category
Customer is viewing a catalog entry that matches the specified filters

Alternatively, you can use this target to display content in the e-Marketing Spot when the customer is not viewing the parts of the catalog that you specify.

To determine when a customer is viewing the catalog entries or categories that you specified for the target, the server uses either the categoryId value on the CategoryDisplay URL or the productId value on the ProductDisplay URL. If your store uses page view names or URL parameter names that are different from the default, then the target does not work unless a developer performs some customization steps. See Changing the name of commands used in behavior rule matching.

You can now use the Current Page target to target customers that are viewing catalog entry pages that match one or more search filter conditions. By targeting this customer behavior, you can better display recommendations and content that is relevant to the exact page that your customers are viewing. You can target these customers by selecting the customer behavior option Customer is viewing a catalog entry that matches the specified filters when you are configuring the target. This option uses WebSphere Commerce search to determine whether the page that a customer is viewing matches the search filter conditions.

When you are creating the search filter conditions, you can use any of the following types of objects in the conditions:

Properties
Attribute Dictionary Attributes
Categories
Sales Categories
Rules-based sales categories

If you want to create a search filter condition that targets the properties of catalog entries, you can use one or more of the following catalog entry properties:

Code
Manufacturer Name
Manufacturer Part Number
Name
Short Description.

To use other catalog entry properties, an IT developer must customize the target to include the properties as search filters. For more information, see Adding catalog entry properties to search rule actions or targets.

Note: To improve performance of the Customer is viewing a catalog entry that matches the specified filters option, IT or an administrator can cache the search results that determine whether a page matches the search filter conditions. Cache the web activity search results as part of the product details page. For more information about caching search results, see WebSphere Commerce search caching.

Scenario 2: Customer is viewing a search results page

For e-Marketing Spots on a search results page, you can use this target to display something relevant to what the customer just searched for. For example, if you know of specific keywords that customers use to search your site, you could create marketing content relevant to those keyword searches. You could then use this target to display that content on the search results page.

For this scenario to be effective, use it only in web activities for e-Marketing Spots that are on pages that are associated with search keywords. Typically, the pages are search results pages.

Example

When a customer views the SearchResults_Content e-Marketing Spot on the search results page: if the customer is viewing the results of a search for tablet, display an ad for a new line of tablets.

Guidelines for using this target in scenario 2

When you are setting up this target, you must specify which keywords the customer must use in the search. You can specify one or more exact search keywords, or just parts of keywords that the server must match.

Alternatively, you can use this target to display content in the e-Marketing Spot when the search keywords do not match the criteria that you specify.

To determine when a customer uses the search terms that you specified for the target, the server looks for a match in the searchTerm value on the CatalogSearchResultView URL. If your store uses page view names or URL parameter names that are different from the default, then the target does not work unless a developer performs some customization steps. See Changing the name of commands used in behavior rule matching.

Scenario 3: Customer is viewing a page with a specific parameter on the page URL

Use this scenario to display relevant content to customers who are currently viewing a page that has a specific parameter on the page URL.

Here is an example that shows the contents of a page URL from the category display page for the Madisons store:

http://server01.ibm.com/webapp/wcs/stores/servlet/Category1_10000001_100000000051_100000000030_-1_100000000029_100000000029_image_0

How the parameters display in your store page URLs depends on whether the URL is SEO (Search Engine Optimization) enabled:

For URLs that are not SEO-enabled, the parameters are the parts of the URL that display in the format name=value, for example, catalogId=12345.
For URLs that are SEO-enabled, like the previous Madisons store URL, the parameter names are defined in the SEO mapping. The parameter names do not display in the URL; only the parameter values display in the URL. For example, the number 10000001 in the URL example represents the parameter storeId=10000001. To use parameters from SEO-enabled URLs for this target, you might need to request this mapping from a store developer.

Example

Your company has a Facebook fan page that contains various links back to your store. When a fan clicks a specific link, you want to display information on your storefront that is relevant to the link. Here is a specific example of how to display this information:

On your Facebook fan page, you add a link that announces a Back-to-School promotion. The link goes to your store home page. You embed the following parameter in the link:
```
identifier=backtoschool 
```
The link from your fan page to your home page can look like the following URL:
```
http://www.aurora.com/shop/en/aurora?identifier=backtoschool
```
If you know that customers who click this link are interested in the back-to-school promotion, you can set up the following web activity to run when a customer clicks the link in the fan page and views your store home page:
When a customer views the e-Marketing Spot in the first row of the home page: If the customer's current page URL contains the parameter identifier=backtoschool, then display an ad for the Back-to-School promotion.

Guidelines for using this target in scenario 3

When you are setting up this target:

You can specify only one parameter name to match, but you can specify one or more parameter values.
You can specify that the server must match the exact parameter value, a portion of the value, or any value. The parameter value cannot contain a comma, which is a reserved character.

Alternatively, you can use this target to display content in the e-Marketing Spot when the page URL does not contain the parameter that you specify.

Prerequisite for using this target

Before you use this target in a web activity, ensure that an administrator or IT developer completes the following tasks:

Configure your site to support the Management Center marketing features.
Optional. Enable WebSphere Commerce search. If you plan to use the option Customer is viewing a catalog entry that matches the specified filters to target customer behavior, your catalog pages must be indexed. As part of enabling WebSphere Commerce search, ensure that the search index for your store is built. For more information, see Building the WebSphere Commerce search index.
When you use this customer behavior target option in a web activity, the activity uses WebSphere Commerce search to create a search query. The query uses the specified search filter rules to determine whether the properties and attributes of the catalog entry that the customer is viewing matches the search filter rules. If WebSphere Commerce search is not enabled, the target option is not available for the Current Page target.

Feature Pack 8 Optional. If you want to specify an attribute dictionary attribute as a search filter when you are configuring the Customer is viewing a catalog entry that matches the specified filters customer behavior option, the attribute must be a merchandising attribute. To create or change an attribute to be a merchandising attribute, you must select the Use in merchandising check box in the properties view Manage Attribute tab for that attribute. When you select this check box and identify an attribute for use in merchandising, you cannot remove this attribute from being a merchandising attribute. Merchandising attributes are dynamically added to the search index and cannot be removed from this index.