You can create a web activity that displays images, text, or static HTML in an
e-Marketing Spot on a store page. For example, you can display an ad for a store promotion, or some
information about an upcoming store event.
Note: To help create web activities more quickly, an
administrator can copy activities and other marketing objects from one store or instance into
another. For example, to help set up a test environment or a new store. For more information about
this new feature, see
Before you begin
Ensure that a site administrator configured your site to support Management Center marketing features.
Ensure that
the Marketing content that you want
to include in the activity is created. The images, text, or static
HTML that you want to display in the e-Marketing Spot must be associated
with or included in marketing content. If the file size of an associated asset
for a piece of content is large, it can affect the loading time of
pages that display the content. If the content with a large associated
asset displays on high traffic pages, such as your home page, your
overall site performance can be affected.
You
might also need:
- Promotions – A promotion is
required only if the web activity references a promotion. An example
is a web activity that uses the Recommend Promotion action, or the
Promotion Checker target.
- Customer segments – A customer
segment is required only if you want to target a specific customer
segment in the web activity.
Procedure
- Open the Marketing tool.
- From the toolbar, click
the arrow on the right side of Create New;
then select Web Activity.
The New Activity From Template
window opens.
- In the right pane, double-click one of the following web
activity templates:
Option | Description |
---|
Content Recommendation |
Displays content, such as advertisements, store information,
informational images, or links to store pages. |
Promotion Recommendation |
Displays content that is associated with a promotion and has
a predefined click action for a promotion. |
The Activity Builder opens.
The top half of the page is the work area. The bottom half of the
page is the properties view.
- In the properties view, set the following
properties for the activity:
Property | Description |
---|
Name |
Enter a name. This name displays in the Activities - List
page, and identifies the activity. |
Description |
Enter a description. This description displays in the Activities
- List page, and it explains what the activity is intended to do.
This description helps business users understand the activity at a
glance without having to open the Activity Builder. |
Priority |
Optionally, assign the activity a priority with this list.
The priority can be assigned with a number between zero and 1000.
The higher the number, the higher the priority. When multiple activities
are scheduled for the same e-Marketing Spot, they are evaluated in
priority sequence. |
Start date |
Specify a start date and time for the
activity. If you do not specify a start date, the activity is available
on the storefront as soon as it is activated. |
End date |
Specify an end date and time for the activity. If you do not
specify an end date, the activity runs indefinitely. |
Repeatable |
Specify whether the activity is repeatable. This means that
a customer who views the e-Marketing Spot multiple times can see the
content each time. This behavior is generally desirable for Web activities. |
Campaign |
If you want to organize this activity under a campaign, specify
the campaign. |
- Select the e-Marketing Spot in which to display the content:
- In the work area, click the E-Marketing Spot element.
The properties view for the e-Marketing Spot displays
in the lower half of the page.
- In the E-Marketing Spots table,
specify one or more e-Marketing Spots in which to display the content.
- In the work area, click the action element (either Recommend
Promotion or Recommend Content)
to display its properties.
- Complete the instructions in the row of the following table
that corresponds to your action element:
Option | Description |
---|
Recommend Content |
In the Content table, specify one or
more pieces of marketing content to display. |
Recommend Promotion |
- In the Promotion table, specify the promotion
to associate with the marketing content that this web activity displays.
- In the Content table, specify one or more
pieces of marketing content to display. The content must have a predefined
click action for a promotion.
|
- Optional: Add target elements
to your activity.
Targets define what more criteria a customer
must meet to see the information you specified for this e-Marketing
Spot.
- From the Targets section in the
palette, drag a target element onto a flow connector in the work area
to the left of the action element that you want to target.
- Click the target element to display its properties in
the properties view.
- Complete the properties for the target element.
- Optional: Add branch elements
to your activity.
A branch element splits a single path
in the activity into two or more paths. You can then use different
target and action elements on each path within the same activity.
- From the Branches section in
the palette, drag the Branch element onto a
flow connector at the point where you want to split a single path
into multiple paths.
- If you want more than two paths, right-click the Branch element
in the work area; then click Add Path.
- Click the Branch element in the
work area to display its properties in the properties view.
- Complete the properties for the Branch element.
- Make your changes to the elements on the paths that
extend from the Branch element. These changes
can involve adding or changing targets and actions on each path until
you get the result you want.
- Optional: Add additional branches,
targets, and actions to complete your activity. You can right-click
on any element to open a context-sensitive menu that has tasks that
you can perform. This menu includes an option to Delete unwanted
elements.
- Click Save and then
click Close.
Results
The new activity is created in the Inactive state.