Home
User Guide
The information contained in this section applies to IBM WebSphere Commerce Version 7.0.0.9 and Feautre Pack 8. The documentation also applies to all subsequent releases and modifications until otherwise indicated in new editions.
Administering
Managing features
You can administer the features for your store and site, such as attribute, catalog, promotion, marketing, order management features, and more. The administration tasks that you can complete differ depending on the type of feature and the tool that you use to administer your store and site.
Marketing
You can administer marketing features such as marketing activities, statistics, experiments, and e-mail activities. The adminstration tasks differ depending on whether you use WebSphere Commerce Accelerator or Management Center.
Administering marketing in Management Center
To support marketing features in Management Center, there are a number of administration tasks that you might need to perform.
Configuring marketing for Management Center
Before business users begin using marketing features in Management Center, a site administrator must perform a number of administrative tasks. These tasks enable and configure key features of the Marketing tool, including web and dialog activities, email activities, marketing statistics, and marketing experiments.

Configuring marketing for Management Center

Before business users begin using marketing features in Management Center, a site administrator must perform a number of administrative tasks. These tasks enable and configure key features of the Marketing tool, including web and dialog activities, email activities, marketing statistics, and marketing experiments.

WebSphere Commerce Enterprise WebSphere Commerce Professional Dialog activities are available only in the Professional and Enterprise editions of WebSphere Commerce.

Important: Ensure that you read through the following tasks carefully and perform the configuration steps that are required for the features that you plan to use.