Recommendation delivery |
- For dynamic recommendations, choose Site Zone.
- For flat file recommendations, choose Flat File.
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Zone IDs |
For dynamic recommendations, enter one or more
zone IDs defined in the IBM Product Recommendations software. If
you specify multiple zone IDs, the e-Marketing Spot displays a separate
section for the recommendations for each zone. IBM Product Recommendations ensures
that the same catalog entry is not recommended in more than one zone
on the page.Ensure that your store developer has configured
the e-Marketing Spot to match the corresponding zone function:
- If the zone displays recommendations for a specific catalog entry,
the e-Marketing Spot must be passed the part number ID of the current
catalog entry.
- If the zone has a fallback in the recommendation plan to display
category top sellers, the e-Marketing Spot must be passed the parent
category ID of the catalog entry.
- If the zone displays recommendations for the most recently viewed
product, the product display page must contain an analytics tag to
identify viewed products.
- If the zone displays recommendations for the most recently purchased
product, the order summary page must contain an analytics tag to identify
purchased products.
- If the zone displays recommendations for category top sellers,
the e-Marketing Spot must be passed the current category ID.
- If the zone displays recommendations for site top sellers, the
e-Marketing Spot must be passed
_TS_ as the category
ID.
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Offer name |
For flat file recommendations, type the offer
name that is defined in the IBM Product Recommendations software.
The maximum length of the offer name is 32 characters. The offer name
must match the name that is defined in IBM Product Recommendations exactly,
including case. |
Action |
For flat file recommendations, specify what
you want to base the display of recommendations from IBM Product Recommendations on.
Options are:
- Display a recommendation based on the catalog entries of the current
page
- The server determines which catalog entry the customer is viewing.
Then, the server finds any merchandising associations corresponding
to the specified flat file offer and displays those catalog entries.
Use
this option only on the product details page.
- Display a recommendation based on the catalog entries in the customer's
shopping cart
- The server checks the catalog entries the customer has in the
shopping cart. Then, the server finds any merchandising associations
corresponding to the specified flat file offer and displays those
catalog entries.
- Display a recommendation based on the catalog entries in the customer's
purchase history
- The server checks the customer's purchase history for previously
purchased catalog entries. Then, the server finds any merchandising
associations corresponding to the specified flat file offer and displays
those catalog entries. You can also specify a time frame for the purchase
history, for example, within the last 7 days.
- Display a recommendation based on specific catalog entries
- The server checks that catalog entries are specified in the Display IBM Product Recommendations action.
Then, the server finds any merchandising associations corresponding
to the specified flat file offer and displays those catalog entries.
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