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User Guide
The information contained in this section applies to IBM WebSphere Commerce Version 7.0.0.9 and Feautre Pack 8. The documentation also applies to all subsequent releases and modifications until otherwise indicated in new editions.
Operating
IBM Management Center for WebSphere Commerce
The IBM Management Center for WebSphere Commerce, or Management Center, is a suite of tools to support store management, merchandising, and marketing tasks for business users (Sellers, Marketing Managers, Product Managers, Catalog Managers, and others).
Marketing tool
Use the Marketing tool in Management Center to create and manage marketing campaigns and other store content (excluding catalog content). You can use the extensive precision marketing features in the tool to deliver targeted marketing messages to customers.
Working with web and dialog activities
Web and dialog activities are managed by Marketing Managers. They are used to deliver brand or promotional messages to customers through a variety of methods.

Working with web and dialog activities

Web and dialog activities are managed by Marketing Managers. They are used to deliver brand or promotional messages to customers through a variety of methods.