Managing catalogs and merchandise |
Catalogs tool
- Create and manage master and sales catalogs, including:
- defining categories
- creating products and SKUs
- categorizing SKUs
- bundling SKUs
managing dynamic kits
- Enrich and manage product content, and create merchandising
associations.
Create, restore, view, and delete
versions of catalog objects (sales catalog, category, and
catalog entries).
Create and manage search term
associations, and associate search terms with landing
pages.
Manage product attributes with the
Management Center
attribute dictionary.
Manage search engine optimization
(SEO) properties for categories and catalog entries.
View site search statistics for the
keywords customers are using to search your site.
Assign one or more attribute
dictionary descriptive attributes to multiple catalog
entries at a time.
Add multiple catalog entries to
multiple sales categories at a time in a single task.
Create rule-based sales categories
that use a WebSphere Commerce search based rule to find and
automatically assign catalog entries to the categories.
Use WebSphere Commerce search to
quickly find catalog entries to assign to a sales
category.
View the catalog entries that are
assigned a specific attribute dictionary attribute.
|
Managing promotions |
Promotions tool
- Create and manage promotions for your merchandise.
- Review and manage promotions.
Import promotion codes for use with
your promotions.
Export promotion codes for a
promotion.
If Management Center
is integrated with IBM Marketing Center, you can open IBM Marketing Center from Management Center
to upload exported promotion codes. IBM Marketing Center campaigns can include the promotion codes.
Find promotions by using the Advanced
Search feature in the Promotions tool.
Archive inactive promotions to remove
the promotions from displaying in the main promotions list
and promotion folders.
Prevent promotions from displaying in
the main promotions list by moving the promotions into
promotion folders.
|
Managing marketing campaigns |
Marketing tool
- Design creative marketing campaigns that can contain web and
email activities.
- Create experiments to test your campaign activities'
effectiveness.
- Create and manage marketing content.
- Define the flow of marketing activities.
- Review and manage marketing activities.
Create and manage search rules.
Create and manage search rule
experiments.
If Management Center
is integrated with IBM Marketing Center, you can open IBM Marketing Center from Management Center
to create and manage marketing campaigns. These campaigns
can include promotion codes that are exported from Management Center.
Export customer segment information,
such as email addresses, into a downloadable CSV file.
Override the maximum file size limit
for assets that are associated with marketing content.
Configure marketing activities to
target customers who are viewing catalog entries that have
specific attributes.
|
Managing assets |
Assets tool
- Browse attachments, managed files, and managed
directories.
- Create, change, and delete attachments.
- Create, change, and delete managed files.
- Create and delete managed directories.
- Upload files, such as product images and marketing
content.
|
Managing installment rules |
Installments tool
- Create installment rules to offer customers different
installment payment options when they purchase items from
your store catalog.
- Review how installment rules are scheduled in relation to
one another in a calendar tool.
- Review the list of active and inactive installment
rules.
- Activate and deactivate installment rules.
- Update installment rules.
- Delete installment rules.
|
Managing stores |
Store Management tool
- Update store profile information such as the name or
description of a store, contact information, store location,
and supported languages and currencies.
- Change the style of a store, including the store layout and
color.
- Specify the functions that are available in your store, such
as which optional fields to display on store pages.
- View your changes in the store.
- Open or close a store.
Update the URL keyword of a static
store page for Search Engine Optimization (SEO) friendly
URLs.
|
Managing catalog filters, price lists, and price
rules |
Catalog Filter and Pricing tool
- Create, and manage catalog filters.
- Create and manage price lists and price rules.
- Upload catalog filters.
- Upload price lists.
|
Managing tasks that you perform in
Management Center |
  Tasks tool
- Manage content within a workspace by selecting tasks,
managing content within tasks, adding comments, and
approving or rejecting tasks.
- Work on assigned tasks, complete tasks, and submit tasks
for approval.
Workspace Management tool
- Manage content within a workspace by selecting tasks,
managing content within tasks, adding comments, and
approving or rejecting tasks.
- Work on assigned tasks, complete tasks, and submit tasks
for approval.
View, open, and compare business
object change history records to quickly see what
modifications were made.
Undo change history records to
correct mistakes or to approve a task without needing to
reject it.
View the change history for a task
group after the task group is approved or canceled.
|
Managing layouts for store pages |
Page Layout tool
- Assign layouts to store pages.
- View layouts.
|
Creating pages and layouts, and managing layouts
for store pages |
Commerce Composer tool
- Create pages for your store.
- Create layouts for pages by using predefined widgets and
templates.
- Assign layouts to store pages.
- View layouts.
|