Manage marketing externally with IBM Marketing Center

If your site is integrated with IBM Marketing Center, Management Center users can open IBM Marketing Center from Management Center to upload promotion codes and to create and manage marketing campaigns.

IBM Marketing Center is a cloud-based solution that provides users with precision marketing capabilities to create, personalize, and manage marketing campaigns and send digital communications to customers with promotion offers. This solution also provides users with the capabilities to track marketing information and generate marketing analytics.

For more information about IBM Marketing Center, which is available as a module within the IBM Enterprise Marketing Management suite, see IBM Marketing Center.

When a site administrator or store developer integrates Management Center with IBM Marketing Center, the Management Center user interface includes multiple new access points to IBM Marketing Center. Management Center users can use the access points to open IBM Marketing Center directly from the Promotions tool or Marketing tool. The access points available to launch IBM Marketing Center includes new context menu options, toolbar icons, and a new file menu option.

The following image identifies the new toolbar icon, Open IBM Marketing Center Launch IBM Marketing Center, which opens IBM Marketing Center to display the general IBM Marketing Center dashboard, which is also shown in the image. The toolbar in this image also includes the new Create campaign in Marketing Center Create Campaign in IBM Marketing Center toolbar icon.

Launch IBM Marketing Center

Management Center users can use this integration to easily move between working in Management Center to working in IBM Marketing Center. Users can more easily use the precision marketing benefits and capabilities available within both applications to create and manage marketing campaigns for a WebSphere Commerce store.

Benefits and capabilities

By integrating Management Center with IBM Marketing Center, Management Center users can gain the following benefits:

Open IBM Marketing Center from the Promotions tool to create and manage a campaign for a selected WebSphere Commerce promotion. Users can open IBM Marketing Center to directly create a campaign by right-clicking a promotion and selecting the context menu option, or by selecting a promotion and clicking the Create Campaign in IBM Marketing Center toolbar icon
Open IBM Marketing Center from the Promotions tool to upload promotion codes that are exported from WebSphere Commerce. Both public and unique promotion codes can be exported from Management Center and uploaded into IBM Marketing Center. Users can include the promotion codes in a IBM Marketing Center campaign for a WebSphere Commerce promotion. Users can open IBM Marketing Center to upload exported promotion codes by right-clicking the Promotion Code Exports folder and selecting the context menu option, or by selecting the Promotion Code Exports folder and clicking the Manage Promotion Codes in IBM Marketing Center toolbar icon.
Open IBM Marketing Center from both the Promotions tool and Marketing tool to view and use the general IBM Marketing Center dashboard. Users can open this dashboard from Management Center by selecting a new file menu option, or by clicking the Launch IBM Marketing Center toolbar icon.
Use the precision marketing capabilities available within IBM Marketing Center to complement the promotion and marketing capabilities available within Management Center. For instance, users can use IBM Marketing Center to compose and send personalized digital communications to customers as part of a campaign. The communications can include information about WebSphere Commerce promotions and promotion codes that are exported from WebSphere Commerce.
If an administrator or developer configures single sign-on between the applications, users can open IBM Marketing Center from Management Center to begin working in IBM Marketing Center without needing to log on to IBM Marketing Center separately.

Considerations

While this integration provides users with more options for marketing WebSphere Commerce promotions to customers, there are some limitations and behavior to consider before using IBM Marketing Center with WebSphere Commerce:

If you use IBM Marketing Center to create and manage campaigns for a promotion, avoid using the Marketing tool to also create and manage campaigns for the promotions. By using both applications for creating and managing campaigns, you can potentially create duplicate campaigns for a promotion. If the promotion uses single use unique promotion codes, the duplicate campaigns increase the chances that multiple customers might receive the same promotion code, which only one customer can redeem.

For more information about exporting promotion codes to IBM Marketing Center and creating campaigns within IBM Marketing Center, see

To integrate Management Center with IBM Marketing Center, you might need a site administrator or store developer to help complete this task. For more information about this integration if you are a site administrator or store developer, see IBM Marketing Center integration.