Target: Social Commerce Participation (enhanced)
Use this target in Web and Dialog activities to target customers who have participated in social commerce on your site a specified number of times. You can target specific types of social commerce activity, such as creating a product review or uploading a photo. You can also apply activity filters to further define the social commerce activity, for example, by the star rating or category.
Dialog activities are available only in the Professional and Enterprise editions of WebSphere Commerce.
If your site supports social commerce activities such as product reviews, blogs, and photo galleries, then this target provides a means to reach out to customers, based on how many times they have participated in their recorded history with the site. For example, you can reward customers who have participated many times, or encourage customers who have participated only a few times to participate more. For those customers who have never participated, you can advertise the benefits of participation.
Example
Here is an example of a Web activity that uses this target effectively:When a customer views the e-Marketing spot on the Snowboarding department page: If the customer has created a blog entry in the Snowboards category at least three times within the last 30 days, display an ad that reads "Thanks for blogging! Keep it up - we like to recognize our frequent contributors."
Prerequisite for using this target
Make sure your site is configured to support the Management Center marketing features.Guidelines for using this target
Set up this target using the options in the following table:Option | Description |
---|---|
Activity type | Specify the type of social commerce activity
that a customer must participate in on your site to pass the target
in this Web or Dialog activity. Options are:
|
Activity filters | Optional: Specify additional criteria that the
target social commerce activity must meet. For example, you could
specify that the review created must have a star rating of at least
three stars, or that comments posted must be for the Furniture category.
The activity filters vary depending on the Activity type you
selected. To specify multiple activity filters, you can add more than
one row to the Activity filters table. If you
specify multiple activity filters, the social commerce activity must
match all filter criteria to meet the target requirements. The activity filters are:
|
Frequency | Optional: Choose the option that describes how many times a customer must have done the social commerce activity defined in this target; then select the number from the Times field. |
Time frame | Optional: Choose the option that describes the time frame during which the customer must have done the social commerce activity defined in this target; then complete the field that displays below the Time frame field. |