For each e-Marketing
Spot that is used in a web activity,
you can view statistical data to measure the performance of your marketing
messages. You can check the statistics at any time while the activity
is running, or after it becomes inactive.
Procedure
- Open the Marketing tool.
-
Click the Activities folder in the
explorer view.
- Right-click the activity for
which you want to view e-Marketing
Spot statistics; then click Open.
The Activity Builder opens
showing the selected activity.
- Click
the e-Marketing Spot element
to display its properties.
- In the properties
pane, click the Statistics tab
to view the statistical data.
The Statistics tab is visible
only when the e-Marketing Spot has associated statistics data for
this activity.
- To close the activity, click Close.