Targets in search rules

Targets define which customers experience your search rule. To include a target in a rule, drag the target from the palette into the flow in the Search Rule Builder. Place the target to the left of the action element that you want to target.

The following table describes the available targets for search rules. Click on any target to get details and an example.


Target type	Who gets targeted
Customer Segment	Targets customers who belong or do not belong to specific customer segments, for example: Customers who belong to the Registered Customers customer segment. Customers who belong to either the Big Spenders or the Male Customers over 40customer segments. Customers who do not belong to the Preferred Customers customer segment.
Shopping Cart	Targets customers whose current shopping cart contents meet certain criteria, for example: Customers whose shopping cart contains catalog entry A. Customers whose shopping cart contains more than $50 of catalog entries from category B. Customers whose shopping cart contains catalog entries that total more than $100.
Purchase History	Targets customers whose purchase history in your store meets certain criteria, for example: Customers who placed 5 or more orders with the store. Customers who purchased either catalog entry A or catalog entry B. Customers who purchased more than $100 of catalog entries from category A in the last 90 days.
Catalog Browsing Behavior	Targets customers who browsed certain parts of your store catalog, for example: Customers who browsed category A at any time. Customers who browsed category A at least three times in the last week. Customers who browsed catalog entries from both category A and category B.
Online Behavior	Targets customers whose recorded activities on your store meet certain criteria. For example: Customers who searched the site using the keyword television within the last week. Customers who visited store pages with page URLs containing certain data. To target customers based on online behavior that is related to catalog browsing, use the target in the previous row, Catalog Browsing Behavior.
External Site Referral	Targets customers who entered the current session on your site from a link on an external site, for example: Customers who clicked a link to your site from your affiliate site, affiliatestoreofmine.com. Customers who clicked a link to your site following a search for digital cameras on the Google site.
Social Commerce Participation See the enhanced version of this target.	Targets customers who participated in any social commerce activity on your site. Example: A customer has done any of the following things at least three times: Posted a product review or comment, or rated a product Posted a blog entry or comment, or rated a blog entry Uploaded a photo Targets customers who participated in any social commerce activity, or a specific activity, on your site. Example: A customer created a product review with at least a three-star rating in the Televisions category.
Day/Time	Specifies the days of the week or times of day that an activity is active. Examples are: Make an activity active only on Saturday mornings from 8 a.m. to 10 a.m. for the early bird sale. In an activity with two paths, make path A active on Monday through Thursday, and make path B active Friday through Sunday.
Search Criteria and Result	Targets customers who have selected specific search filters, or whose search results include specific catalog entries. For example: Customers who search using specific filters such as Brand or Category. Customers whose search results include specific catalog entries such as catalog entry A.