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HCL Commerce is a high-availability, highly scalable and customizable e-commerce platform. Able to support hundreds of thousands of transactions per day, HCL Commerce allows you to do business with consumers (B2C) or directly with businesses (B2B). HCL Commerce uses cloud friendly technology to make deployment and operation both easy and efficient. It provides easy-to-use tools for business users to centrally manage a cross-channel strategy. Business users can create and manage precision marketing campaigns, promotions, catalog, and merchandising across all sales channels. Business users can also use AI enabled content management capabilities.
Operating
Topics in the Operating category highlight tasks that are typically performed by business users, customer support representatives, to complete their day-to-day tasks in the operation of the HCL Commerce site.
Management Center for HCL Commerce
The Management Center for HCL Commerce, is a suite of tools to support store management, merchandising, and marketing tasks for business users (Sellers, Marketing Managers, Product Managers, Catalog Managers, Buyer Administrator, Customer Service Supervisor and others).
Marketing tool
Use the Marketing tool in Management Center to create and manage marketing campaigns and other store content, excluding catalog content. You can use the extensive precision marketing features in the tool to deliver targeted marketing messages to customers.
Managing web and dialog activities
Web and dialog activities are used to deliver brand or promotional messages to customers through a variety of methods.
Activity building blocks: triggers, targets, and actions
When you build a marketing activity by using the Activity Builder, your building blocks are triggers, targets, and actions. These building blocks are represented as icons, or elements, in the palette. You select elements from the palette and place them in a precise order along a flow that represents the marketing activity.
Triggers in dialog activities
Triggers define the event that causes your dialog activity to start or continue. Use triggers to wait for a customer to do something, for an event to occur, or for time to elapse. To include a trigger in a dialog activity, drag the trigger from the palette into the activity flow in the Activity Builder.
Trigger: Subscription Event
Use this trigger in a dialog activity to begin or continue the activity as soon as a subscription event occurs.

Documentation
HCL Commerce is a high-availability, highly scalable and customizable e-commerce platform. Able to support hundreds of thousands of transactions per day, HCL Commerce allows you to do business with consumers (B2C) or directly with businesses (B2B). HCL Commerce uses cloud friendly technology to make deployment and operation both easy and efficient. It provides easy-to-use tools for business users to centrally manage a cross-channel strategy. Business users can create and manage precision marketing campaigns, promotions, catalog, and merchandising across all sales channels. Business users can also use AI enabled content management capabilities.
- Getting started
  HCL Commerce has different advantages for business users, administrators and developers. HCL Commerce targets each of these roles with a tailored set of offerings so that each of your users can get maximum benefit.
- Installing and deploying
  Learn how to install and deploy HCL Commerce development environments and HCL Commerce production environments.
- Migrating
  Before you migrate to HCL Commerce Version 9.1, review this information to help plan and execute your migration.
- Operating
  Topics in the Operating category highlight tasks that are typically performed by business users, customer support representatives, to complete their day-to-day tasks in the operation of the HCL Commerce site.
  - Management Center for HCL Commerce
    The Management Center for HCL Commerce, is a suite of tools to support store management, merchandising, and marketing tasks for business users (Sellers, Marketing Managers, Product Managers, Catalog Managers, Buyer Administrator, Customer Service Supervisor and others).
    - Management Center keyboard shortcuts
      Use the Management Center keyboard shortcuts to access user interface functions or complete tasks, using a single key or combination of keys.
    - Working in extended site stores in Management Center
      If your company operates an extended site, you can perform certain tasks directly from your extended site store within Management Center.
    - Manage content externally for use in Management Center
      If content management capabilities other than the functionality that is provided by default with HCL Commerce is required, HCL Commerce can be integrated with IBM Web Content Manager. If HCL Commerce is integrated with IBM Web Content Manager, you can use content from IBM Web Content Manager content libraries with Management Center objects.
    - Management Center Dashboard
      The Management Center user interface helps you quickly access business tools and provides a usable, intuitive, and efficient way to complete your business tasks. The Management Center dashboard has all the tools with descriptions displayed on the screen. The dashboard view will contain the tools the user has access to.
    - Management Center user interface
      The Management Center user interface provides a usable, intuitive, and efficient way to complete your business tasks.
    - Using the Management Center
      The starting point for all Management Center tasks is to open the tooling. Afterward, you can use several methods to complete a task: by selecting menu options, by clicking toolbar buttons, by right-clicking and selecting menus, or by keyboard shortcuts.
    - HCL Commerce License Metrics
      A Resource Value Unit (RVU) is a proof of entitlement based on the number of units of a specific resource that are used or managed. HCL Commerce License Metrics is an order line resource where you are able to produce a report of the count of any completed order lines for auditing purposes. For your specific RVU entitlement, refer to your license.
    - Catalogs tool
      Use the Catalogs tool in Management Center to manage catalogs, categories, catalog entries, merchandising associations, product attributes, and attachments in your store. The Catalogs tool lets business users create, and manage online catalogs. Catalogs provide a way of organizing the products that you want to sell. You define catalog data in groups of categories and products. Catalog data contains descriptions and pricing information for products and services.
    - Marketing tool
      Use the Marketing tool in Management Center to create and manage marketing campaigns and other store content, excluding catalog content. You can use the extensive precision marketing features in the tool to deliver targeted marketing messages to customers.
      - Managing web and dialog activities
        Web and dialog activities are used to deliver brand or promotional messages to customers through a variety of methods.
        Web activities
        Create web activities to schedule and control the information that displays in e-Marketing Spots or Commerce Composer widgets on your store pages. When a customer views a store page, the web activity determines what to show the customer. You can target specific sets of customers with personalized and relevant content.
        Dialog activities
        Create dialog activities when you want to automate marketing actions based on the specific behavior of your customers. Think of a dialog activity as an interactive dialog with a customer: you wait for the customer to do something, and then you respond with an email or a coupon, or some other planned marketing action. This dialog can be ongoing as the customer's behavior on your site changes over time.
        Creating a web activity
        Create a web activity to display marketing information in an e-Marketing Spot on a store page. You can also define targets in web activities to personalize the marketing information. Creating web activities ensures that brand and promotional messages are seen by the right customers.
        Creating a web activity that displays catalog entries
        You can create a web activity that displays one or more catalog entries (products, SKUs, bundles, or kits) in an e-Marketing Spot on a store page. For example, you can display featured products, cross-sells, up-sells, best-selling or top-browsed products, or a list of a customer's recently viewed products.
        Creating a web activity that displays categories
        You can create a web activity that displays one or more categories in an e-Marketing Spot on a store page. For example, you can display featured categories or a list of a customer's recently viewed categories.
        Creating a web activity that displays content
        You can create a web activity that displays images, text, or static HTML in an e-Marketing Spot on a store page. For example, you can display an ad for a store promotion, or some information about an upcoming store event.
        Creating a web activity that displays IBM Product Recommendations
        If your company subscribes to , you can create a web activity that displays the product recommendations that are generated by IBM Product Recommendations.
        Creating a dialog activity
        Create dialog activities to market to customers when they do something specific or when an event occurs. First, you define a trigger for the dialog activity, for example, when a customer registers or places an order. You then define the action to take, for example, sending an email to the customer or adding the customer to a customer segment. You can also define targets in dialog activities to limit the marketing actions to specific customers.
        Activity building blocks: triggers, targets, and actions
        When you build a marketing activity by using the Activity Builder, your building blocks are triggers, targets, and actions. These building blocks are represented as icons, or elements, in the palette. You select elements from the palette and place them in a precise order along a flow that represents the marketing activity.
        Triggers in dialog activities
        Triggers define the event that causes your dialog activity to start or continue. Use triggers to wait for a customer to do something, for an event to occur, or for time to elapse. To include a trigger in a dialog activity, drag the trigger from the palette into the activity flow in the Activity Builder.
        Trigger: Wait
        Use this trigger in dialog activities to specify a waiting period in the activity. When the waiting period ends, the activity continues and the customer proceeds to the next element in the activity flow. This trigger offers an effective way to automate follow-up marketing actions.
        Trigger: Customer Registers
        Use this trigger in a dialog activity to begin or continue the activity as soon as a customer successfully registers with a B2C store. Note that this trigger is only applicable to B2C stores.
        Trigger: Customer Places Order
        Use this trigger in a dialog activity to begin or continue the activity as soon as a customer submits an order with your store. Targeting these customers with marketing materials or promotional offers can encourage them to return to your store and continue shopping.
        Trigger: Customer Participates in Social Commerce
        Use this trigger in a dialog activity to begin or continue the activity as soon as a customer participates in social commerce activities on your site a specified number of times.
        Trigger: Customer Abandons Shopping Cart
        Use this trigger in a dialog activity to begin or continue the activity for customers who abandon their shopping cart for a specified number of days.
        Trigger: Customer Is In Segment
        Use this trigger in a dialog activity to begin or continue the activity for each customer who belongs to one or more customer segments that you specify.
        Trigger: Customer Celebrates Birthday
        Use this trigger in a dialog activity to begin or continue the activity when a customer's birthday is coming up or has arrived.
        Trigger: Wait for Event
        This trigger is a make your own trigger. You can trigger a dialog activity when a specific event occurs that the existing triggers in the Marketing tool do not support. For example, you might want to trigger a dialog activity when a customer clicks a custom link on a store page or adds an item to a wish list. The existing triggers do not support these events, so you can set up the Wait for Event trigger to detect these events or others. Store developers must provide you with technical information to set up this trigger, and some customization might be required.
        Defining the event and parameters for the Wait for Event trigger
        Marketing managers require technical information from store developers to set up the Wait for Event trigger in a Dialog activity. This information includes the event name and the parameters that the marketing services use to detect that the event occurred. To gather this information, you must determine the type of event to match and then complete some steps to define the event and its parameters. Depending on the type of event, you might need to implement a service call with a custom URL, calling the event REST API, or by using custom Java code.
        Trigger: Customer Searches
        Use this trigger in a dialog activity to begin or continue the activity based on the searching behavior of your customers. For example, you can send an email message about a promotion to a customer who searches multiple times for a certain product.
        Trigger: Recurring Order Event
        Use this trigger in a dialog activity to begin or continue the activity as soon as a recurring order event occurs.
        Trigger: Subscription Event
        Use this trigger in a dialog activity to begin or continue the activity as soon as a subscription event occurs.
        Trigger: Customer Checks Out With Promotion
        Use this trigger in a dialog activity to begin or continue the activity when a customer checks out and a specific promotion is applied to the order. With this trigger, you can provide relevant incentives to customers who use store promotions. These incentives can build loyalty and encourage customers to make additional purchases.
        Trigger: Customer Checks In
        Use this trigger in a dialog activity to begin or continue the activity as soon as a shopper checks into a point of interest or a region by using their mobile device. With this trigger, you can provide relevant incentives to customers who use store promotions. These incentives can build loyalty and encourage customers to make additional purchases.
        Targets in marketing activities
        Use a target to personalize a web or dialog activity so that the activity applies only to certain customers. To include a target in an activity, drag the target from the palette into the activity flow in the Activity Builder. Place the target to the left of the action element that you want to target.
        Actions in marketing activities
        Actions define what to do, based on the previous sequence of triggers and, optionally, targets in the activity flow. To include an action in a marketing activity, drag the action from the palette into the work area of the Activity Builder.
        Using the branch element in web and dialog activities
        Add the branch element to a web or dialog activity if you want to split a single path in the activity into multiple paths. Each path can then contain different triggers, targets, and actions within the same activity. You can also add more paths, delete branch elements, and nest branch elements within existing branch elements.
        Activating or deactivating an activity
        Activities can exist in the store in two states; active or inactive. You must activate an activity to make it perform its function for your store. For example, you must activate a web activity to make it display content in e-Marketing Spots on your store pages. You can edit inactive activities only.
        Testing web and dialog activities
        Test web and dialog activities on a testing server to ensure they produce the right result before moving the activities to the production environment.
        Browsing for activities using lists and calendars
        You can browse for activities in the Management Center using several methods.
        Changing a web activity
        You can update your Web activities to correct errors, raise or lower the priority relative to other activities, or to realign dates.
        Changing the priority of a Web activity
        You can change the priority of a Web activity relative to other Web activities. When multiple activities are scheduled for the same e-Marketing Spot, the Web activity with the higher priority is displayed first.
        Viewing the web activities scheduled for an e-Marketing Spot
        You can view all of the web activities currently scheduled to display in a selected e-Marketing Spot in a list or calendar view. Use these views to resolve conflicts when multiple activities are scheduled to an e-Marketing Spot concurrently.
        Changing a dialog activity
        Change your dialog activities to correct errors, change the priority relative to other activities, or to realign dates.
        Deleting activities
        Deleting your activities removes completed or inactive activities from the Management Center.
        Comparison of web activities and dialog activities
        You can use the Activity Builder in the Marketing tool to build both web activities and dialog activities. To decide which type of activity you need, consider the purpose of your activity.
        Activity Builder
        The Activity Builder presents a graphical interface where you can create web and dialog activities.
        Branches in marketing activities
        A branch element is an element you can add to a web or dialog activity to split a single path into two or more paths. When a customer experiencing the activity reaches the branch element, the customer proceeds down one or more of those paths based on criteria that you define. As a result, a single activity can have multiple outcomes, and you can target each outcome to a different set of customers.
        Differences between the branch element and the experiment element
        The palette in the Activity Builder contains two elements in the Branching section: the branch element and the experiment element. These two elements are similar in that you can add them to marketing activities to split a single path into multiple paths; however, these two elements have different uses and they offer different features.
        Best practices for web and dialog activities
        Review these best practices for creating web and dialog activities so that you can learn ways to manage activities more easily and reduce storefront performance impacts.
      - Managing email activities
        Email activities are managed by Marketing Managers to keep a site's targeted marketing efforts organized.
      - Managing marketing experiments
        Marketing experiments are managed by Marketing Managers. They are used to test the effectiveness of brand or promotional messages on the web.
      - Managing custom activity templates
        To save time, create custom activity templates to use as a starting point for creating web and dialog activities.
      - Managing activity statistics
        The Marketing tool gathers and displays various types of statistical data about your web, dialog, and email activities.
      - Managing marketing content
        Marketing content is managed by marketing managers. It is used to deliver marketing messages to customers, as part of campaign activities.
      - Managing customer segments
        Marketing Managers create customer segments to use as targets for marketing campaigns and promotions.
      - Managing e-Marketing Spots
        Marketing Managers create and manage e-Marketing Spots, to ensure that store pages are filled with relevant and compelling images and information.
      - Managing feeds for e-Marketing Spots
        For e-Marketing Spots, feeds provide a means to syndicate marketing information for display in feed readers.
      - Managing email templates
        Email templates, managed by Marketing Managers, are the basis of email activities delivered to customers.
      - Working with campaigns
        Campaigns are managed by Marketing Managers, in order to keep a store's marketing activities organized.
      - Managing search rules
        Search rules provide a means to deliver customized search results and ordering when customers search the storefront.
      - Managing search rule experiments
        Search rule experiments are managed by Marketing Managers. They are used to test the effectiveness of search rules.
      - Organizing marketing objects with folders
        You can use the Management Center Marketing tool to create and manage folders for organizing your marketing content, customer segments, activities, and e-Marketing Spots. By using marketing folders to group and organize your marketing objects you can simplify browsing for and managing your marketing objects.
      - Frequently asked questions (FAQ)
        Find answers to some frequently asked questions about using key features of the Marketing tool and completing tasks.
      - Troubleshooting
        If you encounter issues while you are using the Marketing tool, review troubleshooting information to solve common problems.
    - Promotions tool
      Use the Promotions tool in Management Center to create and manage promotions that support the marketing campaigns for your site.
    - Attachments tool
      As a Product Manager, Marketing Manager, or Category Manager, you can use the Attachments tool to manage URLs that point to marketing image files, catalog image files, PDF documents, and multimedia files that you use in marketing campaigns.
    - Catalog Filter and Pricing tool
      Use the Catalog Filter and Pricing tool in Management Center to create and manage catalog filters, price lists, and price rules. Sellers, Sales Managers, and Account Representatives can use the tool's flexible features to implement catalog filtering and pricing strategies that meet the site's business needs over time.
    - Installments tool
      Use the Installments tool in Management Center to create and manage installment rules that support the payment methods for your site.
    - Commerce Composer tool
      Create pages and build layouts for your store directly in Management Center without involving IT by using the Commerce Composer tool. Take advantage of the tool's page design and management functions to improve your productivity and give you more control over the customer experience.
    - Store Management tool
      As a Seller, Site Administrator, or Channel Manager, you can use the Store Management tool in Management Center to manage your stores. The Store Management tool in Management Center replaces all of the store management features in HCL Commerce Accelerator, except store creation and the ability to suspend and resume stores. Use the Store Creation wizard in Management Center to create new stores.
    - Workspace Management tool
      The Workspace Management tool is a graphical user interface tool that is used to manage workspaces and workspace-related activities. It provides a single view across all workspaces and all tasks in the workspaces where managers can see how work is progressing.
    - Organizations
      An organizational entity is a type of member in HCL Commerce. An organizational entity is classified into one of three types: an organization, an organization unit, or an authorization domain. For site administrators, one of your first tasks after installing and configuring HCL Commerce is setting up and managing access to your e-commerce site. This process involves creating organizations that participate at your site, and defining users that are members of those organizations. After an instance is created, you can publish a starter store that defines the organization structure. Sometimes, organizations joining your site might be buyer organizations. In other cases, you might have customers registering at your site who are engaged in a business-to-consumer relationship with your business. Defining the organizational structure of site is an important step in managing the types of access that members have to your system.
    - Assets tool
      As Product Manager, Marketing Manager, Marketing Director, or Category Manager, you can use the Assets tool to manage URLs that point to marketing image files, catalog image files, PDF documents, and multimedia files that you use in marketing campaigns.
    - Analytics Tool
      Management Center now has a new tool called Analytics listed at the top of the menu.
    - Approvals
      Accurate, secure transactions require that a second individual approve some electronic marketplace actions before they proceed. This individual, called an approver, can accept or reject requests to perform a specific action. During the organization registration process, the organization administrator selects the business processes for which they want to enable approval. This is done by signing up for the appropriate approval member group during membership registration. The organization administrator also populates the approver member groups. Only users within these groups have the authority to accept or reject requests to perform those actions for which approval has been enabled.
    - Approving requests
      Submitters and administrators with the appropriate access can view approval requests and verify the status of their associated approval decisions. When an approvable action enters the approval process, the submitter sees it as an approval submission or submission in the user interface. The approver responsible for approving the action sees it referred to as an approval request or request in the user interface.
    - Security Policies
      For enhanced security of your site, ensure that you are aware and up to date on all account related policies.
    - Registries
      The Registries tool allows site administrators to update a registry without requiring a server restart. The Registry Manager maintains a set of registries for catching HCL Commerce runtime data. Each registry provides methods to enable adding, deleting, and refreshing of the registry content. These methods are available to the URL interface by using the ListRegistry and the RefreshRegistry commands.
    - Search Tool
      Management Center now has a new Search tool listed in the hamburger menu.
    - Page Composer tool
      Like the Commerce Composer tool in Management Center, the Page Composer tool lets business users manage store pages. The Page Composer tool is available only on Auth environment and specifically for use with React stores. This tool allows users to create store pages and assign SEO URLs to them.
    - Marketplace
      A marketplace is a web storefront that enables third-party sellers to sell their products on your platform.
    - Managing shipping
      You can set up shipping at a store-level by using Management Center.
    - Managing taxes
      You can set up taxes at a store-level by using the Management Center.
    - Users
      When a user first accesses an e-commerce site and is browsing product pages, the user is running as a generic user. The generic user has a common user ID (-1002) that is used across the entire system. The use of a common user ID on the site minimizes system resource usage. Once the user performs an operation that requires a unique identity, for example, adding a product to the shopping cart, the user is converted from a generic user to a unique guest user. A guest user has a unique user ID, but no password. This user implicitly belongs to the Default Organization and does not have any roles in the site. Depending on the business model of the store, and the access control policies, the user may be able to do other operations on the site, for example, placing an order. Both the generic user and a unique guest user have the registration type of "G" (Guest user). If the guest user registers to the current store, then the user is converted to a registered user, and any assets that the guest user owned will now be owned by the registered user.
    - Messages
      Site Administrators can use the resend function in HCL Commerce to resend messages that are stored in the HCL Commerce system.
    - Member groups
      A member group is a grouping of members - users, organizations, or other member groups - used for various business purposes. Two kinds of member groups exist: implicit and explicit. An implicit member group contains users that share common attributes and are therefore considered members of a specific member group. An implicit member group specifies criteria or attributes that users must satisfy in order to be considered members of that member group. You can also explicitly exclude certain users although they satisfy the criteria. An explicit member group contains explicitly assigned users, who may or may not share common attributes. A member group can be both implicit and explicit at the same time.
    - Extended Sites Store Management
      You can create store quickly and easily from Management Center Tools. The wizard asks a customer to provide some basic data about their store (name, description, and so on), allows the customer to select the storefront or catalog they want to use, and then creates the store. The resulting store has some unique data, but uses the storefront and catalog data from existing asset stores.
    - Scheduler
      A job is HCL Commerce command that is scheduled to run on behalf of a site or store at a specified time or interval. The three types of jobs are: site level jobs, store level jobs, and broadcast jobs.
    - Message types
      HCL Commerce predefines several message types and sets them as active. You can create or change the parameters for message types from Management Center.
    - Transport methods
      HCL Commerce provides several transport methods. By default, the e-mail transport method is configured and active. You can also use these transport methods: File, IBM MQ, or a sample adapter. You can configure transport methods for the site, or for particular stores.
    - Accounts
      Managing a business account involves tasks that create and modify business accounts. The various tasks that are involved in managing a business account are performed by different roles.
    - Previewing a store
      Preview your store to ensure that changes made in Management Center show up in your store as expected. You can use store preview in production, authoring, and staging environments.You can use store preview within the authoring instances for any of your environments. Do not use store preview within the live instance of your HCL Commerce on Cloud environments.
    - Management Center frequently asked questions (FAQ)
      Find answers to some of the most frequently asked questions about the Management Center.
    - Management Center Troubleshooting
      If you encounter issues with the Management Center that are not related to any specific tool, review this troubleshooting topic to solve common problems.
  - HCL Commerce Accelerator
    Use the HCL Commerce Accelerator to maintain online stores.
  - HCL Customer Service for HCL Commerce JSP stores
    HCL Customer Service for HCL Commerce provides customer service enhancements that enable a customer service representative (CSR) to resolve common issues and capture orders. These capabilities are built into the HCL Commerce Aurora storefront and enable a CSR to complete key tasks on behalf of a guest and registered customers for both B2B and B2C stores. Customer Service for HCL Commerce is offered for Enterprise edition.
  - HCL Customer Service Hub for HCL Commerce React stores
    HCL Customer Service Hub for HCL Commerce provides customer service enhancements that enable a customer service representative (CSR) to resolve common issues and capture orders. These capabilities are built into the HCL Commerce Reference Store application and enable a CSR to complete key tasks on behalf of guest and registered customers for headless stores that are built based on the Emerald and Sapphire reference stores. Customer Service Hub for HCL Commerce is offered for Enterprise edition.
- Integrating
  Topics in the Integrating category highlight the tasks that are commonly performed for using HCL Commerce in combination with other products.
- Administering
  Topics in the Administering category highlight tasks that are typically performed by the Site Administrator, to support daily operations of the HCL Commerce site.
- Customizing
  The topics in the Customizing section describe tasks performed by an application developer to customize HCL Commerce.
- Tutorials
  HCL Commerce provides many tutorials to help you customize and understand your HCL Commerce instance and stores.
- Samples
  Topics in the Samples category highlight the various samples that are provided with HCL Commerce.
- Compliance
  The following section describes how you can leverage HCL Commerce features and functionality to help your site be compliant with different privacy and security standards.
- Securing
  These topics describe the security features of HCL Commerce and how to configure these features.
- Performance
  Topics in the Performance section describe the means by which to plan, implement, test, and re-visit the optimization of HCL Commerce site performance.
- Troubleshooting
  Topics in the Troubleshooting section highlight common issues that are encountered with HCL Commerce, and how they can be addressed or mitigated.
- Reference
  Topics in the Reference section contain all of the HCL Commerce reference documentation.

Trigger: Subscription Event

Use this trigger in a dialog activity to begin or continue the activity as soon as a subscription event occurs.

By using this trigger, you can reach out to a customer when one of the following events occurs:

A customer cancels a subscription
A customer orders a new subscription
A subscription is about to expire

Scenario 1: A customer cancels a subscription

Example

When a customer cancels a subscription, issue the customer a coupon for 20% off their next order. To inform the customer of the coupon, send an email message.

The dialog activity looks like this:

Example of a customer canceled their subscription trigger

To use the Subscription Event trigger to search for canceled subscriptions, select Cancel date has passed for X days in the Trigger type list.

Scenario 2: A customer orders a new subscription

Example

When a customer orders a new subscription, send the customer an email message that thanks them for their order.

To use the Subscription Event trigger to search for subscription start dates, select Start date has passed for X days in the Trigger type list.

Scenario 3: A subscription is about to expire, or has expired

Example

Before a subscription expires, send the customer an email message that reminds them to renew and offering a coupon for 20% off their next order. Issue the coupon to the customer.

To use the Subscription Event trigger to search for expiring or expired subscriptions, select either End date has passed for X days or End date is X days away in the Trigger type list.

Prerequisite for using this trigger

Make sure that your site is configured to support the Management Center marketing features.