- Creating a web activity
Create a web activity to display marketing information in an e-Marketing Spot on a store page. You can also define targets in web activities to personalize the marketing information. Creating web activities ensures that brand and promotional messages are seen by the right customers.
- Creating a web activity that displays catalog entries
You can create a web activity that displays one or more catalog entries (products, SKUs, bundles, or kits) in an e-Marketing Spot on a store page. For example, you can display featured products, cross-sells, up-sells, best-selling or top-browsed products, or a list of a customer's recently viewed products.
- Creating a web activity that displays categories
You can create a web activity that displays one or more categories in an e-Marketing Spot on a store page. For example, you can display featured categories or a list of a customer's recently viewed categories.
- Creating a web activity that displays content
You can create a web activity that displays images, text, or static HTML in an e-Marketing Spot on a store page. For example, you can display an ad for a store promotion, or some information about an upcoming store event.
- Creating a dialog activity
Create dialog activities to market to customers when they do something specific or when an event occurs. First, you define a trigger for the dialog activity, for example, when a customer registers or places an order. You then define the action to take, for example, sending an email to the customer or adding the customer to a customer segment. You can also define targets in dialog activities to limit the marketing actions to specific customers.
- Using the branch element in web and dialog activities
Add the branch element to a web or dialog activity if you want to split a single path in the activity into multiple paths. Each path can then contain different triggers, targets, and actions within the same activity. You can also add more paths, delete branch elements, and nest branch elements within existing branch elements.
- Activating or deactivating an activity
Activities can exist in the store in two states; active or inactive. You must activate an activity to make it perform its function for your store. For example, you must activate a web activity to make it display content in e-Marketing Spots on your store pages. You can edit inactive activities only.
- Testing web and dialog activities
Test web and dialog activities on a testing server to ensure they produce the right result before moving the activities to the production environment.
- Browsing for activities using lists and calendars
You can browse for activities in the Management Center using several methods.
- Changing a web activity
You can update your Web activities to correct errors, raise or lower the priority relative to other activities, or to realign dates.
- Changing the priority of a Web activity
You can change the priority of a Web activity relative to other Web activities. When multiple activities are scheduled for the same e-Marketing Spot, the Web activity with the higher priority is displayed first.
- Viewing the web activities scheduled for an e-Marketing Spot
You can view all of the web activities currently scheduled to display in a selected e-Marketing Spot in a list or calendar view. Use these views to resolve conflicts when multiple activities are scheduled to an e-Marketing Spot concurrently.
- Changing a dialog activity
Change your dialog activities to correct errors, change the priority relative to other activities, or to realign dates.
- Deleting activities
Deleting your activities removes completed or inactive activities from the Management Center.