You can open IBM Marketing Center from
Management Center to create a marketing campaign for a WebSphere Commerce
promotion. By creating a campaign within IBM Marketing Center,
you can use the precision marketing capabilities in IBM Marketing Center to
manage the campaign and send personalized communications to your customers.
IBM Marketing Center is
a cloud-based solution that provides users with precision marketing
capabilities to create, personalize, and manage marketing campaigns
and send digital communications to customers with promotion offers.
This solution also provides users with the capabilities to track marketing
information and generate marketing analytics.
Before you begin
Ensure that the following tasks are complete:
Procedure
- Open the Promotions tool.
- From the explorer filter, click Promotions.
The Promotions - List displays, containing a
list of all promotions. Ensure that your promotion is in this list.
- Open IBM Marketing Center to
create a campaign for your promotion. You can open IBM Marketing Center by
selecting your promotion and clicking the Create Campaign in IBM Marketing Center toolbar
icon.
Note: You can also open IBM Marketing Center by
right-clicking your promotion and selecting the context
menu option.
- Within the New Campaign tab in your IBM Marketing Center Default
Workbook, add the details to finish creating the campaign
for your WebSphere Commerce promotion. By default, the name of the
WebSphere Commerce promotion is specified as the campaign name. Ensure
that you associate any uploaded promotion codes for the promotion
with the campaign for the promotion.
For more information
about creating a campaign in IBM Marketing Center,
review the online help documentation that is available when you are
working within IBM Marketing Center.
Results
An IBM Marketing Center campaign
is created for your WebSphere Commerce promotion. With this campaign
created, you can use the marketing capabilities within IBM Marketing Center to
manage the campaign and send personalized digital communications to
your customers.