Creating a customer segment that is populated by an external process
In certain circumstances, you might want to create a customer segment that does not have any customer attributes defined and therefore does not include any customers initially. For example, your site might populate customer segments by batch processing production data from an external customer database. If so, you can create a customer segment in the Marketing tool to use as a container for the external customer data.
About this task
You can also request that an administrator use the Data Load utility to create a customer segment. For more information, see Loading customer segment members by email address with the Data Load utility.
Procedure
Results
What to do next
When this customer segment is propagated to your production site, the segment is initially empty until the external process populates the segment with customers.