You can specify default content to display in
any e-Marketing Spot on your storefront. The default content can be
catalog entries, or categories, or content, depending on the e-Marketing
Spot. For example, if you want to display the same Free Shipping banner
ad in the store header to all your customers, you can specify the
ad as default content in the header e-Marketing Spot.
Before you begin
Gather the following information about the e-Marketing Spot:
- The name of the e-Marketing Spot.
- The type of information that the e-Marketing Spot can display:
- Catalog entries
- Categories
- Content
- If you are displaying content in the e-Marketing Spot, you must
create marketing content to contain the images, static HTML, or text
before you start this task. See Creating marketing content to display on store pages.
About this task
The default content displays when there are no web activities running
in the e-Marketing Spot. The default content displays if the customer
that is viewing the e-Marketing Spot is not targeted by the web activities
that are running in the e-Marketing Spot.
The
default title content displays when there are no web activities running
in the e-Marketing Spot. The default title displays if the customer
that is viewing the e-Marketing Spot is not targeted by the web activities
that are running in the e-Marketing Spot.
Procedure
- Open the Marketing tool.
- From the explorer view, click E-Marketing
Spots.
The E-Marketing Spots
- List page opens.
- Double-click the e-Marketing Spot for which you want to
specify default content.
- Optional: In the Default
title content field, specify any marketing content that
is to display as a title for the e-Marketing Spot. This title displays
to customers in the e-Marketing Spot.
If you specify one,
or more pieces of marketing content as the default title, your e-Marketing
Spot JSP selects the content to display based on its sequence.
If you are working in an extended site store,
you can override the default title content that is inherited from
your asset store. Two default title grids display; one for your asset
store and one for your extended site store. If you have access to
only your extended site store, you can add content to the default
title grid for only your store. If you have access to your asset store,
you can add content to both the asset store and your extended site
store. Only inherited asset store content can be added as default
title content for your asset store. If you specify content at the
extended site store level, all asset store default title content is
overridden.
- In the Default content field, specify
the default content to display. You can either type the name of a
catalog entry, a category, or a piece of marketing content. Click Find
and Add, or click the Show utilities
view icon
to open the utilities view, and then search or browse for the catalog
entry, category, or marketing content.
- Click Save and then
click Close.