HCL Commerce Version 9.1.16.0 or later

Privacy Policy for the Next.js store

The Privacy Policy explains how personal information is collected, used, and managed. It describes the types of data collected, the reasons for collection, and how users can manage their preferences. The Privacy Policy just-in-time popup is managed in the Page Composer tool and the layout is responsive.

The Privacy Policy applies to both B2C and B2B shoppers of the Next.js store. The content of the Privacy Policy is fetched from the e-marketing spot named PrivacyPolicyPageCenter_Content. This e-marketing spot contains the content versioned as PrivacyContentVersionX.x (PrivacyContentVersion1.0).

Elements of the Privacy Policy page

Personal Information
The Ruby store collects personal information only when necessary to:
  • Fulfill orders or provide customer support
  • Enhance the shopper experience on the website
  • Communicate with the shopper with their consent

In the Ruby store, your information is securely stored. Your personal data is never sold or used to contact you without your permission. You can view, update, or delete your information at any time in the My Account section.

Marketing Behavior Tracking
In the Ruby store, administrators can monitor user interactions on the website to:
  • Identify popular products and features.
  • Personalize user experiences, such as product recommendations.
  • Understand the origins of visitors.

Access to this information is restricted to authorized Ruby personnel only. Users have the option to opt in or out of marketing tracking at any time.

Analytics Data Collection
To improve the performance of the Ruby store, collect anonymized data on user activity to:
  • Detect and resolve technical issues.
  • Analyze site navigation patterns.
  • Optimize the site layout and content.

The collected data is used solely for internal analysis and improvement.