Guest shopping for the Next.js store (B2C and B2B)
Guest shopping allows users to browse and purchase from the Next.js store without creating an account. This feature enhances the user experience in both B2C (Business-to-Consumer) and B2B (Business-to-Business) models by offering a flexible purchasing process.
Hiding all prices for guest users
The hide price functionality restricts guest users from viewing product prices on the Product Detail Page (PDP) and Product Listing Page (PLP). This functionality applies to both B2C and B2B Next.js stores. Instead of displaying the price, a message appears stating, Please sign in to view price. However, guest users can still add products to their cart without seeing the price. Once a product is added to the cart, its price becomes visible. The following filters and sorting options are affected by this:
- Price-based filtering (minimum and maximum price range) is disabled.
- Sorting options such as Price Low to High and Price High to Low are hidden since the price is not displayed.

The hide price functionality is enabled by default. When Show product prices for guest users is enabled, guest users can view prices, and filtering and sorting will function normally. For more information, see disabling hide price.