Targets in search rules
Use a target to personalize a search rule so that the rule applies only to certain customers. To include a target in a rule, drag the target from the palette into the flow in the Search Rule Builder. Place the target to the left of the action element that you want to target.
The following table describes
the available targets for search rules. Click on any target to get
details and an example.
| Target type | Who gets targeted |
|---|---|
Targets
customers who belong or do not belong to specific customer segments,
for example:
|
|
Targets
customers whose current shopping cart contents meet certain criteria,
for example:
|
|
Targets
customers whose purchase history in your store meets certain criteria,
for example:
|
|
Targets
customers who browsed certain parts of your store catalog, for example:
|
|
Targets
customers whose recorded activities on your store meet certain criteria.
For example:
To target customers based on online behavior that is related to catalog browsing, use the target in the previous row, Catalog Browsing Behavior. |
|
Targets
customers who entered the current session on your site from a link
on an external site, for example:
|
|
| Targets customers who participated in any social commerce activity, or a specific activity, on your site. Example: A customer created a product review with at least a three-star rating in the Televisions category. | |
Specifies
the days of the week or times of day that an activity is active. Examples
are:
|
|
Targets customers who have selected specific
search filters, or whose search results include specific catalog entries.
For example:
|
