E-Marketing Spot widget

Use this widget to display content, catalog entries, and categories in an e-Marketing Spot in the layout. In the e-Marketing Spot, you can run web activities and specify default content.

The E-Marketing Spot widget can display the same information as the following three widgets combined:

There are two main reasons why you might choose the e-Marketing Spot widget instead of one of the three widgets in the previous list:

You have an existing e-Marketing Spot set up in the Marketing tool and you want to drop it into the layout.
You are creating a layout to assign to multiple pages, and you want to display different information in the widget on each page.

When you use the E-Marketing Spot widget, you must manage the e-Marketing Spot and the information it displays in the Marketing tool, rather than in the Commerce Composer tool.

Page dependency

You can use this widget in a layout for any page type.

Examples of widget content

The following figures provide examples of the three types of information that the E-Marketing Spot widget can display: content, catalog entries, and categories.

Example of an e-Marketing Spot widget that displays content — Figure 1. Widget displaying content

Example of an e-Marketing Spot widget that displays catalog entries — Figure 2. Widget displaying catalog entries

Example of an e-Marketing Spot widget that displays categories — Figure 3. Widget displaying categories

Common versus page-specific e-Marketing Spots

When you set up the e-Marketing Spot widget, you must choose one of the following e-Marketing Spot types:

Common e-Marketing Spot: Each page to which you assign the layout will use the same e-Marketing Spot. Common e-Marketing Spots make sense if you have an existing e-Marketing Spot and you want to drop it into the layout. This type of e-Marketing Spot can be used if the layout is assigned to a single page or to multiple pages.
Page-specific e-Marketing Spot: Each page to which you assign the layout will use a different e-Marketing Spot. Page-specific e-Marketing Spots make sense if the layout is assigned to multiple pages and you want to display different information in this widget on each page. For example, if you are assigning this layout to multiple department pages, and you want to display a different ad on each page, choose this option.

Common versus page-specific e-Marketing Spots

Display sequence

If you set up the widget to display more than one type of data at the same time, the widget always displays the data in this sequence:

Content
Categories
Catalog entries

Note: If you use the widget to display default content, you cannot use the Sequence column in the Default content table to override the display sequence described in the previous list. The Sequence column affects the display sequence of data that is the same type only.

Web activity actions supported in this widget

If you run a web activity in this widget, you can choose from many web activity actions that display content, catalog entries, or categories. For the full list of supported actions, see Web activity actions supported in Commerce Composer widgets.

The web activity can also include targets for personalization, and branches to create different paths.

Widget properties and content

After you add this widget to a layout, you can set the following properties:

Properties of an E-Marketing Spot widget
Property	Description
Widget name	Type a name to identify this widget in this layout, for example, `Featured products in department layout`. This name is not displayed on the storefront.
Widget orientation	Specify how the content, categories, or catalog entries are arranged inside the widget: Horizontal Arrange them side by side across the page. Vertical Stack them on top of one another down the page.
Number of content to display in vertical row	If you chose vertical orientation, specify the number of content, categories, or catalog entries this widget can display at the same time. If more than this number are returned to the widget, scrolling controls are included on the widget to allow customers to view more data.
Widget display style	Select a style for the widget background and border.
Show a Subscribe link	Select this check box to add a Subscribe link and icon to the widget. Customers can subscribe to a feed of the recommendations that are displayed in the widget. When the recommendations change, customers receive updates in their feed reader.
E-Marketing Spot type	Choose one of the following options: Common e-Marketing Spot Select this option if you want all pages that are assigned this layout to use the same e-Marketing Spot. Page-specific e-Marketing Spot Select this option if you want all pages that are assigned this layout to use a different e-Marketing Spot. You must manage the e-Marketing Spot independently for each page. In both cases, you must create and populate the e-Marketing Spot by using the Marketing tool.
E-Marketing Spot	If you selected a Common e-Marketing Spot, specify an existing e-Marketing Spot to use in the layout. If the e-Marketing Spot does not exist, you must first create it in the Marketing tool. You must also use the Marketing tool to create the web activity for the e-Marketing Spot, or specify default content in the e-Marketing Spot, or both.
Suffix	If you selected a Page-specific e-Marketing Spot, specify a suffix to use for the e-Marketing Spot name in each page, for example, `Best Sellers` or `Row1Ad`. For instructions on working with page-specific e-Marketing Spots, see Creating page-specific e-Marketing Spots for the E-Marketing Spot widget.