Manage marketing externally with IBM Marketing Center
IBM Marketing Center is a cloud-based solution that provides users with precision marketing capabilities to create, personalize, and manage marketing campaigns and send digital communications to customers with promotion offers. This solution also provides users with the capabilities to track marketing information and generate marketing analytics.
For more information about IBM Marketing Center, which is available as a module within the IBM Enterprise Marketing Management suite, see IBM Marketing Center.
When a site administrator or store developer integrates Management Center with IBM Marketing Center, the Management Center user interface includes multiple new access points to IBM Marketing Center. Management Center users can use the access points to open IBM Marketing Center directly from the Promotions tool or Marketing tool. The access points available to launch IBM Marketing Center includes new context menu options, toolbar icons, and a new file menu option.
The following image identifies the new toolbar icon, 
Launch IBM Marketing Center, which opens IBM Marketing Center to display the general IBM Marketing Center
dashboard, which is also shown in the image. The toolbar in this image also includes the new 
Create Campaign in IBM Marketing Center toolbar icon.
Management Center users can use this integration to easily move between working in Management Center to working in IBM Marketing Center. Users can more easily use the precision marketing benefits and capabilities available within both applications to create and manage marketing campaigns for a WebSphere Commerce store.
Benefits and capabilities
By integrating Management Center with IBM Marketing Center, Management Center users can gain the following benefits:- Open IBM Marketing Center from the Promotions tool to create and manage a
campaign for a selected WebSphere Commerce promotion. Users can open IBM Marketing Center to directly create a campaign by right-clicking a promotion and
selecting the context menu option, or by selecting a promotion and clicking the
Create Campaign in IBM Marketing Center toolbar icon
- Open IBM Marketing Center from the Promotions tool to upload promotion codes
that are exported from WebSphere Commerce. Both public and unique promotion codes can be
exported from Management Center and uploaded into IBM Marketing Center.
Users can include the promotion codes in a IBM Marketing Center campaign for a
WebSphere Commerce promotion. Users can open IBM Marketing Center to upload
exported promotion codes by right-clicking the Promotion Code Exports folder
and selecting the context menu option, or by selecting the Promotion
Code Exports folder and clicking the
Manage Promotion Codes in IBM Marketing Center
toolbar icon. - Open IBM Marketing Center from both the Promotions tool and Marketing tool to
view and use the general IBM Marketing Center dashboard. Users can open this
dashboard from Management Center by selecting a new file menu option, or by clicking the
Launch IBM Marketing Center toolbar icon.
Considerations
- If you use IBM Marketing Center to create and manage campaigns for a promotion, avoid using the Marketing tool to also create and manage campaigns for the promotions. By using both applications for creating and managing campaigns, you can potentially create duplicate campaigns for a promotion. If the promotion uses single use unique promotion codes, the duplicate campaigns increase the chances that multiple customers might receive the same promotion code, which only one customer can redeem.