You can view the statistics for experiments while they
are running, to determine how the experiment is progressing. You can
also view the statistics for completed experiments.
Procedure
- Open the Marketing tool.
- From the explorer view, click Activities.
The Activities - List page opens.
- Right-click the activity that contains
the experiment for
which you want to review the statistics; then click Open.
- Click the Experiment element.
The experiment's properties display in the properties
view.
- Click the Statistics tab.
The statistics for each path display in a table.
Note: For
experiments that recommend either a bundle or a category
that includes bundles: If a customer purchases one or more items
from the bundle, neither the order nor its revenue will be included
in the statistics for the associated experiment test element. In other
words, data in the following columns on the Statistics tab
will not be updated: View Orders, View Revenue, Click
Orders, and Click Revenue.
In
an extended site model, the statistics reflect the results in only
the current store.
Example
The
following image
illustrates the statistics resulting from an experiment to compare
the effectiveness of two different patio furniture advertisements
displayed in an e-Marketing Spot over three days. You can see from
the results that Patio Ad Version 1 was the most successful advertisement.
For example, in the Clicks column, 840 customers
clicked version 1, whereas only 320 customers clicked version 2. Patio
Ad Version 1 clearly sparked the most interest. The Click
Orders and Click Revenue numbers
show that Patio Ad Version 1 also resulted in more orders and more
revenue for the store.
Viewing the statistics of an experiment