You can create web activities to advertise promotions at
your store. Creating these web activities ensures that promotional
messages are seen by the right customers. Optionally, you can specify
click actions for the content that advertises the promotion.
Before you begin
- Read Options for advertising promotions on store pages. If you
are going to specify a click action for the content, you must understand
the options and how they relate to coupon promotions and promotions
that require promotion codes.
- Ensure that the promotion you want to advertise already exists
in the Promotions tool.
About this task
To advertise a promotion, create the content for the advertisement
and then create a web activity.
Procedure
- Open the Marketing tool.
- Create content to
advertise the promotion. When completing the properties for the content,
if you want the content to have a promotion-related click action,
select one of the following predefined click actions:
- Display promotion description
- This click action redirects the customer's
browser to the Promotion Details display page.
The promotion details that are displayed on this page are the Customer
viewable short description text and the Customer
viewable long description text, as defined for the promotion.
This click action applies to promotions with any redemption method.
- Add coupon to customer's coupon wallet
- This click action redirects the customer's
browser to the shopping cart page and displays the coupon in the coupon
wallet. This click action applies only to promotions for which the
redemption method is Coupon promotion.
- Add to shopping cart and apply promotion
- This click action redirects the customer's
browser to the shopping cart page, adds the specified SKU to the customer's
shopping cart, and applies the promotion to the customer's order.
This click action applies only to promotions for which the redemption
method is Requires promotion codes. Ensure
that the promotion has only one promotion code defined. If it has
more than one, then you cannot activate any Web activities that reference
the promotion.
Alternatively, for the click action, you can select Custom
URL as click action and supply your own custom URL.
- Follow the steps in Creating a web activity that displays content.