In certain Commerce Composer widgets,
you can create a web activity directly from the widget properties
view. By running a web activity in the widget, you can take advantage
of web activity capabilities for managing the widget content. These
capabilities include personalization, scheduling, and prioritization.
The widgets that support this feature are listed here:
Before you begin
- Ensure that you understand the types of web activity actions that
your widget supports. For example, for a Content Recommendation widget,
the web activity action must display content, not categories or catalog
entries. Review the topic for your widget in the previous links.
- Ensure that a site administrator configures your site to support
Management Center marketing features. See Configuring marketing for Management Center.
About this task
This procedure assumes that you have already started a layout
and you are in the process of setting the widget content properties
for a widget that supports web activities.
Procedure
- In the Widget Content section, select the option to use
web activities as the method to populate the widget.
Here
is an example:
- Above the Web activities table,
click
Create New Web Activity.
The activity build opens in the Commerce Composer tool.
- In the General Properties tab, set the
properties for the activity.
Tip: You do not
have to change any of the following properties unless the default
values are not suitable for your web activity.
| Property | Description |
|---|
| Name |
The web activity name is automatically generated using the
layout name and slot position. You can type a different name if you
want. |
| Description |
Type a description of the web activity. |
| Priority |
If you are scheduling more than one web activity in this widget,
assign the activity a priority number between zero and 1000. The higher
the number, the higher the priority. The web activities are evaluated
in priority sequence. |
| Start date |
Optionally, specify a start date and
time for the activity. If you want the web activity to run the entire
time that the layout is scheduled to run, do not specify a start date. |
| End date |
Optionally, specify an end date and time for the activity.
If you want the web activity to run the entire time that the layout
is scheduled to run, do not specify an end date. |
| Repeatable |
Specify whether the activity is repeatable. This means that
a customer who views the widget multiple times can see the content
each time. This behavior is generally desirable for web activities. |
| Campaign |
If you want to organize this activity under a campaign, specify
the campaign. |
- Decide whether to keep the existing action in the activity
flow, or replace it with a different action.
For example,
for the Content Recommendation widget, the default activity contains
the
Recommend Content action. You can delete
the
Recommend Content action from the flow
and drag in a different action from the palette, such as the
Recommend
Promotion action.
Important: You must use an
action that displays the type of data (content, catalog entries, or
categories) that your widget supports. Refer to the widget topic links
at the beginning of this topic to see a list of supported actions
for each widget.
- Click the action in the activity flow, and then set its
properties.
- Optional: Add target elements
to your activity.
Targets define what more criteria a customer
must meet to see the information you specified for this e-Marketing
Spot.
- From the Targets section in the
palette, drag a target element onto a flow connector in the work area
to the left of the action element that you want to target.
- Click the target element to display its properties in
the properties view.
- Complete the properties for the target element.
- Optional: Add branch elements
to your activity.
A branch element splits a single path
in the activity into two or more paths. You can then use different
target and action elements on each path within the same activity.
- From the Branches section in
the palette, drag the Branch element onto a
flow connector at the point where you want to split a single path
into multiple paths.
- If you want more than two paths, right-click the Branch element
in the work area; then click Add Path.
- Click the Branch element in the
work area to display its properties in the properties view.
- Complete the properties for the Branch element.
- Make your changes to the elements on the paths that
extend from the Branch element. These changes
can involve adding or changing targets and actions on each path until
you get the result you want.
- Click Save and then click Close.
In the widget properties, the web activity is listed in the Web
activities table. Notice that its status is Inactive.
- Right-click the web activity, and then click Activate.
Results
The activity is set to run in the widget. You can view the
results by previewing the layout in store preview.
