Web Push Notification

This page talks about Web Push Notification channel in HCL CDP and what are the pre-requisites to run Web Push Notification campaigns.

Personalized Web Push campaigns are one of the most effective ways to drive conversions and it is backed by proven statistics.

The HCL CDP Marketing Automation platform enables you to create Web Push notifications for both web and mobile platforms. To activate Web Push notification engagements, you need an active segment. For more information about creating a segment, refer here.

Pre-requisites to run Web Push Notification Campaigns with HCL CDP

We have pre-requisities for different browser as follows:

Chrome, Firefox and Opera

  • VAPID Key: The user generates a public and private VAPID key from an FCM project. If an FCM project is unavailable, we can generate the keys on their behalf. Please contact your HCL CDP Customer Success Manager for assistance.
  • Insert HCLSDKWorker.js in your Web Server: Place HCLSDKWorker.js on your web server. HCL CDP provides the HCLSDKWorker.js file, which you need to upload to your website's server. The client must also ensure it is placed on their server.

Use Case: Suppose your website is sample.com. It is recommended to create a folder named HCL CDP and place the HCLSDKWorker.js file in this folder. The file path will then appear as /hclcdp/HCLSDKWorker.js. Share this path with HCL CDP. If you decide to change the file's location in the future, please ensure you send us the updated path.

Safari

  • Upload Icons: You must obtain the icons in the icons.iconset format from the campaign owner and upload them to the following S3 location: s3://lem-trigger-channels/sfpush/<campaignId>/.
  • Things to consider: The icons' dimensions may vary from the list given below:
    • 16 * 16 png
    • 32 * 32 png
    • 64 * 64 png
    • 128 * 128 png
    • 256 * 256 png
  • HCL CDP can generate the certificate for the customer to automate the renewal process.
  • Safari does not support adding images to Web Push Notifications (WPN).
  • Icons can only be uploaded during the onboarding process and cannot be replaced afterward.
    Note: Private browsing or Incognito mode does not support Web Push Notifications. Some browsers may not prompt for notification permissions when browsing in Incognito mode. Ensure you are not in Incognito mode when testing web push campaigns.