App Push Notification

This page talks about App Push Notification channel in HCL CDP and what are the pre-requisites to run App Push Notification campaigns.

Personalized App Push campaigns are one of the most effective ways to drive conversions, and it is backed by proven statistics. Using the HCL CDP Marketing Automation platform, you can create App Push notifications for Android and iOS devices. Ensure you have an active segment to enable App Push Notification engagement. For more information about creating segment, refer here.

Pre-requisites to run App Push Notification Campaigns with HCL CDP

  • Identify the technology: Apps can be developed using Native or Hybrid platforms. Hybrid apps, such as those built with Flutter or React Native, run across multiple platforms, whereas Native apps are designed for specific operating systems like Android or iOS. Determining the technology your platform uses is crucial.
  • Follow documentation and download the appropriate SDKs. For more information about downloading the appropriate SDK, refer Data Sources.