Welcome
Working with Platform
This section describes the Data Pipeline for streamlined data flow, leveraging Customer One View for unified profiles, and orchestrating campaigns to drive targeted engagement.
Campaigns
Campaigns in HCL CDP are Engagements, designed to boost brand awareness, enabling you to reach and convert users into potential customers.
Campaign Channels
Overview of supported channels in HCL CDP and core elements used during campaign setup.
Email
This page talks about the Email channel in HCL CDP and what are the prerequisites to run Email campaigns.

Getting Started
Welcome to the documentation for HCL CDP, where you can find information about how to install, maintain, and use this service.
Installation
Learn more about HCL CDP installation and deploying core components of the product.
Administration
Learn about how to configure, manage, and maintain HCL CDP environments. It includes details on system setup, user management, permissions, integrations, and troubleshooting, ensuring seamless operation and efficient deployment of your continuous delivery processes.
Working with Platform
This section describes the Data Pipeline for streamlined data flow, leveraging Customer One View for unified profiles, and orchestrating campaigns to drive targeted engagement.
- CDP Overview
  This page talks about the importance of CDP and its benefits.
- Data Pipeline
  Data Pipeline enables seamless data flow by managing events, integrating data sources, and configuring destinations for unified and actionable customer insights.
- Customer One View
  This page introduces Customer One View, a feature designed to provide a comprehensive analysis of customer traits, actions, and engagement history for enhanced understanding and efficiency.
- Campaigns
  Campaigns in HCL CDP are Engagements, designed to boost brand awareness, enabling you to reach and convert users into potential customers.
  - Segments Overview
    This page provides a detailed explanation of segments, their use cases, and types in the HCL CDP Marketing Automation platform. Segments allow marketers to automate user targeting, reduce manual errors, and drive higher conversions through precise audience categorization.
  - Campaign Channels
    Overview of supported channels in HCL CDP and core elements used during campaign setup.
    - SMS
      This page explains about the SMS channel in HCL CDP.
    - Email
      This page talks about the Email channel in HCL CDP and what are the prerequisites to run Email campaigns.
      - Configure an ESP
        This page explains how to configure an ESP in HCL CDP.
      - Add Email Campaign
        This page explains how to create an email campaign using HCL CDP Marketing Automation Platform.
      - Key Email Editor Features
        This page talks about common tasks you can perform with our advanced HTML editor.
      - FAQs
        This page explains the frequently asked questions related to Email channel.
    - App Push Notification
      This page talks about App Push Notification channel in HCL CDP and what are the pre-requisites to run App Push Notification campaigns.
    - WhatsApp
      This page talks about Whatsapp channel in HCL CDP and what are the pre-requisites to run Whatsapp campaigns.
    - Web Push Notification
      This page talks about Web Push Notification channel in HCL CDP and what are the pre-requisites to run Web Push Notification campaigns.
    - External API
      This page explains the simplified ways to configure External APIs and create engagement.
  - Advanced Campaign Features
    This section provides an overview of advanced functionalities in the Customer Data Platform (CDP), including A/B testing to compare campaign effectiveness, and exporting audience data to channels like Facebook and Google Ads. It offers detailed guidance on setup, configuration, and integration to enhance campaign performance and data management.
Insights and Actions
This section details unify real-time dashboards and AI-driven intelligence to transform data into impactful outcomes.
Integrations
HCL CDP comes with predefined APIs like get profile and data ingestion APIs.
Settings
This section allows configuring product label, setting frequency caps, and so on.
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Email

This page talks about the Email channel in HCL CDP and what are the prerequisites to run Email campaigns.

The Email channel in HCL CDP allows you to create and send rich, hyper-personalized emails to targeted audiences, enhancing customer engagement through tailored content. By leveraging audience segmentation, dynamic content, and personalization tools, you can craft highly relevant messages that resonate with individual users. Whether for promotional campaigns, transactional updates, or personalized communication, the CDP Email channel provides a versatile solution to connect with users effectively

Pre-requisites to run Email Campaigns with HCL CDP

An ESP (Email Service Provider) in HCL CDP is a marketing automation tool that enables marketers to send email campaigns to specific user segments and track user interactions like email deliveries, clicks, and bounces. The ESP gathers this engagement data and shares it with HCL CDP through webhooks, allowing you to view a summary of segment and engagement information in the reporting section.

For email templates, while HCL CDP allows you to create basic templates, it's recommended to use HTML templates. You can copy these templates into HCL CDP’s email editor and customize them as needed.

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