Customer One View

This page introduces Customer One View, a feature designed to provide a comprehensive analysis of customer traits, actions, and engagement history for enhanced understanding and efficiency.

Customer One View offers detailed insights into each customer, enabling you to:

  • Analyze customer traits and actions.
  • Review their past and current engagements in campaigns.
  • Access their information, such as basic details, attributes, devices, segments, and activity logs.
  • Gain a deeper understanding of customer behavior and interactions.

Key Insights from Customer One View

Basic Details

Displays the customer's personal and standard information, including:

  • Personal Information: Name, email, and other contact details.
  • Standard Properties: Acquisition details, last active status, and reachability metrics.

Attributes

Attributes refer to specific details about the customer, such as:

  • Behavioral Data: Products viewed, purchases made, forms submitted.
  • Customer Information: Customer ID, segment ID, and other identifiers.

Devices

Provides detailed information about the user’s devices, including:

  • Device Details: Manufacturer, model, and carrier.
  • Platform Information: Web and mobile platforms, OS version, and other specifications.

Segments and Engagements

Tracks the user’s participation in segments and campaigns:

  • Engagement History: Lists past segments and engagements.
  • Searchable Data: Quickly locate specific segments or campaigns based on names.

Activity

Offers a comprehensive view of user actions, including:

  • User Activities: Page visits, subscriptions, form submissions, etc.
  • Data Insights: Technical details, page parameters, and location data for in-depth analysis of user interactions.