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User Guide
The information contained in this section applies to IBM WebSphere Commerce Version 7.0.0.9 and Feautre Pack 8. The documentation also applies to all subsequent releases and modifications until otherwise indicated in new editions.
Operating
IBM Management Center for WebSphere Commerce
The IBM Management Center for WebSphere Commerce, or Management Center, is a suite of tools to support store management, merchandising, and marketing tasks for business users (Sellers, Marketing Managers, Product Managers, Catalog Managers, and others).
Catalogs tool
Use the Catalogs tool in Management Center to manage catalogs, categories, catalog entries, merchandising associations, product attributes, and attachments in your store. The Catalogs tool lets business users create, and manage online catalogs. Catalogs provide a way of organizing the products that you want to sell. You define catalog data in groups of categories and products. Catalog data contains descriptions and pricing information for products and services.
Working with site search statistics
By reviewing site search statistics, you learn what customers are intending to find on your web site when they enter keywords in the search field. You can then make targeted improvements to optimize your site search, improve your site navigation, and ultimately increase conversions. Management Center provides site search statistics in two reports: the Top Search Hits report and the Top Search Misses report.
Viewing statistics for top search misses
View the Top Search Misses report to review statistical data about keywords your customers used to search your site that did not return any matching search results.

Introduced in Feature Pack 3

Viewing statistics for top search misses

View the Top Search Misses report to review statistical data about keywords your customers used to search your site that did not return any matching search results.

Procedure

Open the Catalogs tool.
From the explorer view, click Search Term Associations.
Click the Top Search Misses tab.

Enter any report options:

Option	Description
Reporting period	Specify the time frame for which you want to view statistics. If you do not specify any dates, all statistics that are gathered for your store are included in the report. If you specify only the start date, all statistics that are gathered from the start date to the current date are included in the report. If you specify only the end date, all statistics gathered up until the end date are included in the report.
Keyword	You can type a keyword to filter the report to show statistics only for that keyword. You can use the asterisk () as a wildcard. For example, if you type `tab` in the Keyword field, and select `Top 5` in the Show top missed keywords list, the report shows the top 5 keyword misses that started with the letters `tab`.
Show top missed keywords	You can filter the report to show only a subset of top missed keywords, such as the Top 5 missed keywords. The All option shows all keywords that did not have any matching search results during the reporting period.
Suggested keyword results	You can filter the report using either of these options: Show only keywords that had suggested keywords Filters the report to show only those keywords for which the search engine returned results using a suggested keyword. Show only keywords that did not have suggested keywords Filters the report to show only those keywords for which the search engine did not suggest any keyword. This means the customer did not see any search results.
Language	Specify the language of the store for which you want to view statistics.

Click Apply.
The Statistics table displays data about top search misses according to the report options you selected.