Substitution parameters for Search Engine Optimization (SEO)
When editing SEO properties for a category, catalog entry, or static page in Management Center, several SEO substitution parameters are available to use when overwriting the default title, meta description, meta keyword and alternative text for images description properties.
Note: Static pages are also referred to as content pages.
- Loading title and meta description templates into your store
- Changing SEO properties in Management Center
- To insert an SEO substitution parameter, use the format:
<seo:SEOSUBSTITUTIONPARAMETER />
For example, to add the page title
Shop coffee-makers from Aurora
in the coffee maker category page:Shop <seo:CategoryName /> from <seo:StoreName />
- If a substitution parameter is misspelled or references a substitution parameter that does not
exist, it will appear as entered. For example,
Shop coffee-makers from StooreName
. - If a substitution parameter is used for an incorrect page type, it will appear as entered.
The following table lists the available SEO substitution parameters:
Available for | SEO substitution parameter | Description | Example of a White Wing Chair in Aurora |
---|---|---|---|
Category pages Catalog entry pages Static (or content) pages |
StoreName | The name of the store | Aurora |
StoreDescription | The store's description | Online Department Store | |
Category pages | CategoryName | The name of the category | Furniture |
CategoryKeyword | The category keyword | housewares,furniture,chairs,desks,tables,sofas,loveseats,outdoor | |
CategoryShortDescription | The category's short description | Furnish your entire home with this elegant collection | |
CategoryHierarchy | The category hierarchy | Furniture/Lounge Chairs/ | |
Catalog entry pages | ProductName | The catalog entry's name | White Wing Chair |
ProductKeyword | The catalog entry's keyword | Chair,White,Furniture | |
ProductShortDescription | The catalog entry's short description | Wing chair to complement any décor | |
ProductPartNumber | The catalog entry's part number | FULO-03 | |
ProductManufacturerPartNumber | The catalog entry's manufacturer's part number | Padders-Inc-101 | |
ProductManufacturerName | The catalog entry's manufacturer | Padders-Inc |