Home
User Guide
The information contained in this section applies to IBM WebSphere Commerce Version 7.0.0.9 and Feautre Pack 8. The documentation also applies to all subsequent releases and modifications until otherwise indicated in new editions.
Operating
IBM Management Center for WebSphere Commerce
The IBM Management Center for WebSphere Commerce, or Management Center, is a suite of tools to support store management, merchandising, and marketing tasks for business users (Sellers, Marketing Managers, Product Managers, Catalog Managers, and others).
Catalogs tool
Use the Catalogs tool in Management Center to manage catalogs, categories, catalog entries, merchandising associations, product attributes, and attachments in your store. The Catalogs tool lets business users create, and manage online catalogs. Catalogs provide a way of organizing the products that you want to sell. You define catalog data in groups of categories and products. Catalog data contains descriptions and pricing information for products and services.
Working with IBM Digital Analytics product and search reports
You can open in Management Center several catalog-related reports from IBM Digital Analytics, formerly known as Coremetrics Analytics. After you open a report, you can view any other reports and dashboards that are available to you in IBM Digital Analytics.
Viewing the IBM Digital Analytics Cross Sold Products report
The Cross Sold Products report IBM Digital Analytics, formerly known as Coremetrics Analytics lists the top 20 items that are purchased on your site by unique buyers, and the top five items that were cross sold with each of these products during the selected time period. For each cross sold item, this report lists the number of common buyers over the time period, and the number of common visitors who purchased the two items during the same visit. Use this information to optimize future cross selling campaigns.

Introduced in Feature Pack 3

Viewing the IBM Digital Analytics Cross Sold Products report

The Cross Sold Products report IBM Digital Analytics, formerly known as Coremetrics Analytics lists the top 20 items that are purchased on your site by unique buyers, and the top five items that were cross sold with each of these products during the selected time period. For each cross sold item, this report lists the number of common buyers over the time period, and the number of common visitors who purchased the two items during the same visit. Use this information to optimize future cross selling campaigns.

Before you begin

Your site must be integrated with IBM Digital Analytics.

Procedure

Open the Catalogs tool.
Search for any product.
Open the product.
Click the Merchandising Associations tab.
Above the Merchandising associations table, click the View Cross Sold Products Report icon.
If prompted, log on to IBM Digital Analytics.

Results

In a new browser, the Cross Sold Products report displays in IBM Digital Analytics.