This page talks about Whatsapp channel in HCL CDP and what are the pre-requisites to run Whatsapp campaigns.
WhatsApp has emerged as a prominent communication platform for businesses, surpassing traditional methods such as SMS and Email in facilitating marketing and customer interaction. Its intuitive interface and worldwide reach have contributed to its swift adoption, establishing it as a favored channel for organizations to engage with their clientele. With delivery rates soaring to 120% and remarkable open rates, WhatsApp is recognized as a formidable instrument for user engagement.
A variety of vendors now present solutions that enhance WhatsApp marketing, allowing businesses to customize messages and effectively target their desired audience. HCL CDP offers a comprehensive and effective WhatsApp service, aimed at refining your communication strategy and enhancing customer engagement.
Benefits of Using WhatsApp for Business
- Wide Reach: With over 2 billion monthly active users, WhatsApp provides access to a vast and diverse audience, making it an excellent platform to reach potential customers.
- Personalized Communication: WhatsApp enables businesses to connect with customers on a personal and direct level, fostering intimate and informal interactions.
- High Open Rates: Messages sent through WhatsApp boast an impressive open rate of over 95%, increasing the likelihood of effectively delivering your message to the target audience.
- Cost-Effective: WhatsApp campaigns are budget-friendly, eliminating the need for costly marketing materials or expensive advertising efforts.
- Easy Integration: WhatsApp seamlessly integrates into existing marketing strategies and complements other channels, allowing for a comprehensive and unified marketing approach.
Pre-requisites to run WhatsApp Campaigns with HCL CDP
- Registered WhatsApp business account: Ensure you have a registered WhatsApp Business account.
- Integration with an existing WhatsApp Service Provider (WSP): Integrate your WhatsApp account with one of our supported service providers: Yellow Messenger, Gupshup, and Infobip.
- Approved whitelisted templates: Use approved message templates to initiate conversations with customers. Unlike regular messages, these templates allow you to reach customers who have not yet started a conversation with you. For more information about WhatsApp template, refer here.