- CDP Overview
This page talks about the importance of CDP and its benefits.
- Customer One View
This page introduces Customer One View, a feature designed to provide a comprehensive analysis of customer traits, actions, and engagement history for enhanced understanding and efficiency.
- Campaign Channels
Overview of supported channels in HCL CDP and core elements used during campaign setup.
- Segments Overview
This page provides a detailed explanation of segments, their use cases, and types in the HCL CDP Marketing Automation platform. Segments allow marketers to automate user targeting, reduce manual errors, and drive higher conversions through precise audience categorization.
- Data Pipeline
Data Pipeline enables seamless data flow by managing events, integrating data sources, and configuring destinations for unified and actionable customer insights.
- Social Engagement
This page explains how CDP integrates with Google Ads and Facebook Ads to collect, process, and display social media performance metrics.
- Agentic Segment
This page explains how to write effective prompts, from basic filters to advanced segmentation logic used within the Unica Platform to create CDP segments.
