Welcome
Working with Platform
This section describes the Data Pipeline for streamlined data flow, leveraging Customer One View for unified profiles, and orchestrating campaigns to drive targeted engagement.
Campaigns
Campaigns in HCL CDP are Engagements, designed to boost brand awareness, enabling you to reach and convert users into potential customers.
Campaign Channels
Overview of supported channels in HCL CDP and core elements used during campaign setup.
External API
This page explains the simplified ways to configure External APIs and create engagement.
Use Cases of External APIs
This page explains the use cases of three different APIs and demonstrates the configuration and engagement creation of those APIs.

Getting Started
Welcome to the documentation for HCL CDP, where you can find information about how to install, maintain, and use this service.
Installation
Learn more about HCL CDP installation and deploying core components of the product.
Administration
Learn about how to configure, manage, and maintain HCL CDP environments. It includes details on system setup, user management, permissions, integrations, and troubleshooting, ensuring seamless operation and efficient deployment of your continuous delivery processes.
Working with Platform
This section describes the Data Pipeline for streamlined data flow, leveraging Customer One View for unified profiles, and orchestrating campaigns to drive targeted engagement.
- CDP Overview
  This page talks about the importance of CDP and its benefits.
- Data Pipeline
  Data Pipeline enables seamless data flow by managing events, integrating data sources, and configuring destinations for unified and actionable customer insights.
- Customer One View
  This page introduces Customer One View, a feature designed to provide a comprehensive analysis of customer traits, actions, and engagement history for enhanced understanding and efficiency.
- Campaigns
  Campaigns in HCL CDP are Engagements, designed to boost brand awareness, enabling you to reach and convert users into potential customers.
  - Segments Overview
    This page provides a detailed explanation of segments, their use cases, and types in the HCL CDP Marketing Automation platform. Segments allow marketers to automate user targeting, reduce manual errors, and drive higher conversions through precise audience categorization.
  - Campaign Channels
    Overview of supported channels in HCL CDP and core elements used during campaign setup.
    - SMS
      This page explains about the SMS channel in HCL CDP.
    - Email
      This page talks about the Email channel in HCL CDP and what are the prerequisites to run Email campaigns.
    - App Push Notification
      This page talks about App Push Notification channel in HCL CDP and what are the pre-requisites to run App Push Notification campaigns.
    - WhatsApp
      This page talks about Whatsapp channel in HCL CDP and what are the pre-requisites to run Whatsapp campaigns.
    - Web Push Notification
      This page talks about Web Push Notification channel in HCL CDP and what are the pre-requisites to run Web Push Notification campaigns.
    - External API
      This page explains the simplified ways to configure External APIs and create engagement.
      - Add External API Engagement
        This page explains how to create an engagement with External API.
      - Test your API Configuration
      - Use Cases of External APIs
        This page explains the use cases of three different APIs and demonstrates the configuration and engagement creation of those APIs.
        Use case 1: HubSpot - Create Contacts API
        This page talks about integrating HubSpot CRM to streamline customer engagement by syncing contact data effectively.
        Use case 2: Exotel's Make a call API
        This page talks about how to automate voice calls to engage customers by integrating Exotel with HCL CDP.
        Use case 3: Mailmodo's Send Campaign Email API
        This page talks about how to enhance email marketing by automating personalized email campaigns using Mailmodo integration with HCL CDP.
  - Advanced Campaign Features
    This section provides an overview of advanced functionalities in the Customer Data Platform (CDP), including A/B testing to compare campaign effectiveness, and exporting audience data to channels like Facebook and Google Ads. It offers detailed guidance on setup, configuration, and integration to enhance campaign performance and data management.
Insights and Actions
This section details unify real-time dashboards and AI-driven intelligence to transform data into impactful outcomes.
Integrations
HCL CDP comes with predefined APIs like get profile and data ingestion APIs.
Settings
This section allows configuring product label, setting frequency caps, and so on.
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Use Cases of External APIs

This page explains the use cases of three different APIs and demonstrates the configuration and engagement creation of those APIs.

Lets explore three use cases demonstrating the versatility and flexibility of HCL CDP's External API integration, enabling you to seamlessly connect with third-party APIs. Two examples utilize global-level payloads, while one focuses on engagement-level payloads.

Use case 1: HubSpot - Create Contacts API

Objective: Integrate HubSpot CRM to sync contact data for enhanced customer engagement.

HubSpot CRM is widely used by businesses for sales and marketing. Its APIs enable data synchronization between platforms, ensuring optimal customer engagement with relevant information.

Integration Overview: Configure HCL CDP's external API at the global level to pass contact data to HubSpot's Create Contact API.
Why Global Payload: The payload remains consistent across all engagements, making it efficient to configure at the global level.
Outcome: Streamlined contact management and enhanced CRM functionality.

Use case 2- Exotel's Make-a-call API

Objective: Automate voice calls to engage leads and customers.

Exotel is a voice communication platform that allows businesses to make automated calls for customer engagement and marketing campaigns.

Integration Overview: Set up Exotel's Make-a-call API to transfer lead information from HCL CDP to Exotel's call database.
Why Global Payload: The payload structure remains constant for all calls, enabling a single global configuration.
Outcome: Simplified call automation for lead engagement and improved operational efficiency.

Use Case -3-Mailmodo API (Engagement Level)

Objective: Automate personalized email campaigns using dynamic payloads.

Mailmodo simplifies email marketing by enabling personalized AMP emails with custom templates for actions like form submissions and subscriptions.

Integration Overview: Configure Mailmodo's API within HCL CDP to send engagement-specific payloads.
Why Engagement-Level Payload: Each Mailmodo engagement requires a unique payload to personalize emails for different campaigns.
Outcome: Tailored email campaigns with precise data, driving higher engagement and better results.

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