Search Analytics Dashboard

Once the Analytics page is configured, user will be able to view the detailed performance of the search term as explained in this document.

Analytics dashboard page will display information related to various search factors as given in this document.

User will only be able to see the data of the selected store as per the filters selected.

Note: From version 9.1.13 onwards, the Search tool supports Universal Analytics and Google Analytics 4 integration for reporting. The fields displayed on the screen vary depending on the configuration.

All the search related data can be viewed on the page to know the search performance. In the Search column, mention the search term. All the data related to Search Performance will be shown in the table form.

Note: It is only supported when Universal Analytics is configured.

Table 1. Search Performance
Term	Description
Search Exit Rate	The percentage of searches that resulted in an immediate exit from the property.
Average Search Depth	The average number of pages people viewed after performing a search.
Average Page Views after a search	The average number of times people viewed a page as a result of a search.
Search Refinements	The percentage of the number of times a refinement (i.e., transition) occurs between internal keywords search within a session.

All the data related to Sessions will be shown as given below:

Sessions will be divided into two parts; Sessions using search and Sessions not using search.

All the sessions that included the search term will be a part of Sessions using search.
All the sessions that does not included the search term will be a part of Sessions not using Search.

This displays the average session duration, and also the session duration after search is used.

All the information that is related to the Search Term Trends will be shown as given below:

Note: All the fields are supported when Universal Analytics is configured. The Google Analytics 4 integration only supports Total Unique Searches and orders.

The graphical representation of the search trends not only shows the trending searches of the store but also provides an information about the Search Term Revenue generated.

Note: It is only supported when Universal Analytics is configured.

Table 2. Search Term Trends and Revenue
Term	Description
Search Term	This displays the search items that customers searched for, in the selected store.
Total unique searches	Total number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.
search term refinements	The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.
Search exits	The number of exits on the site that occurred following a search result from the site's internal search feature.
Orders	The number of orders.
Revenue	The total transaction revenue.
Average order value	The average order value.

This analytics dashboard gives an information about the Search Refinements.

Note: It is only supported when Universal Analytics is configured.

Table 3. Search Refinements
Term	Description
Search Term	This displays the search items that customers searched for, in the selected store.
Refined Search Term	Subsequent keyword search term or string entered by users after a given initial string search.
Refinements	The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.

Analytics gathers the information related to most visited pages of the store. All the data related to Search Pages will be shown in the table form.

Note: It is only supported when Universal Analytics is configured.

Table 4. Search Pages
Term	Description
Search Term	This displays the search items that customers searched for, in the selected store.
Page Search Started	The page that the keyword search began on.
Page After Search	The page that the keyword search lead to.

To view the Top Searches for the selected store, user can check the information given in the Top Searches table as shown below:

Table 5. Top Searches
Term	Description
Search Term	This displays the search items that customers searched for, in the selected store.
Total Unique Searches	Total number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.

The more information about number of Search Hits is shown in the table below:

Table 6. Search Hits
Term	Description
Search Term	This displays the search items that customers searched for, in the selected store.
Total Hits	The number of times the search results were displayed for this search term. (ie. The number of times the search term 'tables' was entered)
Number of Results	The number of search results for the search term. ie. The search term 'table' produced 10 search results.

The number of times user got no result for the selected term is shown as Search Misses.

Table 7. Search Misses
Term	Description
Search Term	This displays the search items that customers searched for, in the selected store.
Total Misses	The number of times the search results were displayed for this search term. (ie. The number of times the search term 'tables' was entered)

The number of times the user exits after searching for any term is shown as Search Exits.

Note: It is only supported when Universal Analytics is configured.

Table 8. Search Exits
Term	Description
Search Term	This displays the search items that customers searched for, in the selected store.
Search Exits	The number of exits on the site that occurred following a search result from the site's internal search feature.
% Search Exits	The percentage of searches that resulted in an immediate exit from the property.