Profile Details Overview

The profile details section provides a unified, 360-degree view of a customer by consolidating personal, behavioral, and technical data into a single interface.

Once a user is fetched using a unique identifier, such as a profile ID or Hash Email, the system populates a comprehensive profile categorized into specialized tabs. This consolidated view allows users to understand a customer's standing without switching between different data tools.

Customer One View Landing Page

The primary landing page includes the following components:

  • Basic Details: Displays immediate identifiers such as Name, Gender, Age, and Location (City, State, Country).
  • Customer Engagement: Summarizes key performance indicators, including total Conversions, Campaigns joined, total Revenue, and total Spent.
  • Communication Sent by Channel: A bar chart visualizing engagement rates (Sent, Delivered, and Clicked) across channels like WhatsApp and SMS.

Customer Attributes

Clicking the See More link opens a centralized popup that allows users to toggle between detailed sub-sections without losing the context of the main profile. Information is organized into the following tabs:

Basic Summary
Focuses on core reachability, including hashed email addresses, mobile numbers, and fax numbers.
Products
Summarizes the customer's relationship with the brand by listing Products Holding List and Products Closed List.
Attributes
Contains technical identifiers such as ct_encrypted_id, CRM IDs, and behavioral flags like preferredContactTimeProbability.
Device Summary
Provides technical specifications for hardware and software, including OS Type, App Version, and Browser details for both Mobile and Web platforms.