Demogarahic Overview
The demographic overview provides a high-level visual summary of customer demographics and geographic distribution.
The demographic dashboard acts as the primary entry point for analyzing your customer base. It aggregates data from all integrated sources to provide real-time insights into your audience's profile. These data sets categorize the audience based on individual characteristics and socioeconomic factors.
| Data Set | Description |
|---|---|
| Demographic Customers | The total number of unique customer profiles associated with a specific state or province. |
| Gender Distribution | A percentage-based breakdown of the customer base identifying as Male, Female, or other categories. |
| Age Groups | The distribution of customers across various age brackets (e.g., 18-25, 26-35, 36-50). |
| Income Brackets | The segmentation of users based on their reported annual income levels (e.g., 5L-10L, 10L-15L). |