Welcome
Insights and Actions
This section details unify real-time dashboards and AI-driven intelligence to transform data into impactful outcomes.
Dashboard
This page explains the purpose of the dashboard and its benefits.
Funnels, Paths, and Traffic
Funnels, Paths, and Traffic Analysis help visualize user journeys, identify drop-off points, and evaluate traffic patterns to optimize conversions and improve user engagement strategies.

Getting Started
Welcome to the documentation for HCL CDP, where you can find information about how to install, maintain, and use this service.
Installation
Learn more about HCL CDP installation and deploying core components of the product.
Administration
Learn about how to configure, manage, and maintain HCL CDP environments. It includes details on system setup, user management, permissions, integrations, and troubleshooting, ensuring seamless operation and efficient deployment of your continuous delivery processes.
Working with Platform
This section describes the Data Pipeline for streamlined data flow, leveraging Customer One View for unified profiles, and orchestrating campaigns to drive targeted engagement.
Insights and Actions
This section details unify real-time dashboards and AI-driven intelligence to transform data into impactful outcomes.
- Dashboard
  This page explains the purpose of the dashboard and its benefits.
  - Overview of Key Features
    This page explains the component and the features of the dashboard.
  - Campaign Summary
    This page explains how Campaign Summary Reports help analyze segment performance and engagement success.
  - Event Analytics
    Event Analytics provides insights into user interactions by analyzing event occurrences, telemetry data, and behavioral patterns. It includes tools like Funnels, Paths, and Traffic Analysis to understand and optimize the customer journey effectively.
  - Funnels, Paths, and Traffic
    Funnels, Paths, and Traffic Analysis help visualize user journeys, identify drop-off points, and evaluate traffic patterns to optimize conversions and improve user engagement strategies.
    - Funnels
      This page provides a comprehensive overview of funnel reporting, including its use cases, steps to create funnels, and methods to optimize user engagement. Funnel reporting is a key feature in marketing automation platforms that helps businesses analyze customer journeys, identify drop-offs, and take actionable steps to improve conversion rates.
    - Paths
      This page explains about the use of path metrics and steps to create paths.
    - Traffic Analysis
      This page explains how Traffic Analysis tracks website visitors and retention using key metrics.
    - Data Sanity: Understanding Differences Between Funnels, Paths, and Events
      This page explains the differences in data between Funnels, paths, and events and the reasons behind them.
  - FAQs
Integrations
HCL CDP comes with predefined APIs like get profile and data ingestion APIs.
Settings
This section allows configuring product label, setting frequency caps, and so on.
PDF

Funnels, Paths, and Traffic

Funnels, Paths, and Traffic Analysis help visualize user journeys, identify drop-off points, and evaluate traffic patterns to optimize conversions and improve user engagement strategies.

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