FAQs
Q1. Which file formats can I use to download reports?
You can download Campaign Summary charts in SVG, PNG, and JPEG formats, while filtered reports can be exported in CSV based on your chosen dimensions and filters. Funnel Reports can be downloaded in PNG and SVG formats. Excel-based charts support CSV and PDF formats. Event Occurrence reports are available in SVG, PNG, and JPEG, and Paths reports can be saved as PNG, JPEG, PDF, or SVG files.
Q2. How do I find CTR, impressions, or other data for a specific campaign?
To locate this data, go to Reports > Channels. Select CTR and Impressions in the comparison field and refine your results with Dimensions like OS or device. Pair them with Measures like CTR to view detailed statistics. You can use this method to analyze other metrics for various channels in your segments.
Q3. What insights does HCL CDP reporting provide?
HCL CDP reporting delivers actionable insights such as:
- Campaign performance and bounce rates.
- Funnel reports to track user journeys.
- Behavior analysis for each event.
- Individual channel performance.
- Segment engagement within a specific time frame.
Q4 . What does "Dimension" mean in reporting?
Dimensions track campaign performance and user actions through parameters like Device, OS, Browser, and Location.
Q5 . What does "Measure" mean in reporting?
Measures indicate performance, capturing metrics like Impressions, Clicks, and Conversions, which are tied to your campaign Dimensions.
Q6. Are there any limits to events in funnel reporting?
Yes, you can add up to 25 events to design funnels based on your campaign’s journey.
Q7. How frequently can I create reports?
You can generate reports daily, weekly, or monthly, depending on your requirements.
Q8. Can I customize reports?
Yes, HCL CDP allows you to tailor reports. You can focus on specific channel performance within a set period, choose your desired columns, and filter reports by events or segments.
Q9. How can I generate a report for a specific segment?
Select the Segment in the dimension field, apply the Segment filter, and choose one or multiple segments to create a detailed report.
Q10. Why don’t report stats match dashboard stats?
Report stats may differ from dashboard stats due to applied filters, customizations, and the selected time range. Dashboard stats offer an overall view, while reports present filtered insights.
Q11. How do paths help in reporting?
Paths let you analyze user journeys, identifying drop-offs and conversions. This data helps improve campaign strategies and refine the user experience.
Q12. How can I configure steps in paths?
Marketers can manually define steps in paths, aligning them with the structure of the website or application and the campaign’s end goals.
Q13. What does "Entry" in Before Events mean in paths?
The "Entry" shows where users came from before reaching a step. It could reflect direct URL access or another entry method.
Q14. What is the threshold in paths?
The threshold groups less significant events into an "Others" category. This reduces noise, allowing you to focus on meaningful data. You can set thresholds between 5% and 20%.
Q15. How do Node and Event differ?
Nodes and Events are the same; each Event represents a Node in the user journey.