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User Guide
The information contained in this section applies to WebSphere Commerce Version 8. The documentation also applies to all subsequent releases and modifications until otherwise indicated in a newer section.WebSphere Commerce is a single, unified e-commerce platform that offers the ability to do business directly with consumers (B2C), directly with businesses (B2B), and indirectly through channel partners (indirect business models). WebSphere Commerce is designed to be a customizable, scalable, and high availability solution that is built to leverage open standards. It provides easy-to-use tools for business users to centrally manage a cross-channel strategy. Business users can create and manage precision marketing campaigns, promotions, catalog, and merchandising across all sales channels.
Operating
IBM Management Center for WebSphere Commerce
The IBM Management Center for WebSphere Commerce, or Management Center, is a suite of tools to support store management, merchandising, and marketing tasks for business users (Sellers, Marketing Managers, Product Managers, Catalog Managers, and others).
Marketing tool
Use the Marketing tool in Management Center to create and manage marketing campaigns and other store content, excluding catalog content. You can use the extensive precision marketing features in the tool to deliver targeted marketing messages to customers.
Managing search rules
Search rules provide a means to deliver customized search results and ordering when customers search the storefront.
Actions in search rules
Actions define what to do, based on the previous sequence of triggers and, optionally, targets in the search rule flow. To include an action in a search rule, drag the action from the palette into the work area of the Search Rule Builder.
Action: Specify Top Search Result
Use this action in a search rule to elevate specific catalog entries to display at the top of the search results list.

User Guide
The information contained in this section applies to WebSphere Commerce Version 8. The documentation also applies to all subsequent releases and modifications until otherwise indicated in a newer section.WebSphere Commerce is a single, unified e-commerce platform that offers the ability to do business directly with consumers (B2C), directly with businesses (B2B), and indirectly through channel partners (indirect business models). WebSphere Commerce is designed to be a customizable, scalable, and high availability solution that is built to leverage open standards. It provides easy-to-use tools for business users to centrally manage a cross-channel strategy. Business users can create and manage precision marketing campaigns, promotions, catalog, and merchandising across all sales channels.
- Planning
  Creating a custom implementation of a WebSphere Commerce store requires a significant amount of planning. From gathering client needs, to deploying the live solution, much work is needed to successfully deploy a custom client store. Use the resources in here to help you plan every phase of store creation.
- Installing
  Review the following sections for information about installing the WebSphere Commerce product, associated maintenance, and WebSphere Commerce enhancements.
- Migrating
  Before you migrate to WebSphere Commerce Version 8.0, review this information to help plan and execute your migration.
- Deploying
  The topics in this section describe how to publish stores to either a test or production environment, and how to deploy customized code.
- Operating
  - IBM Management Center for WebSphere Commerce
    The IBM Management Center for WebSphere Commerce, or Management Center, is a suite of tools to support store management, merchandising, and marketing tasks for business users (Sellers, Marketing Managers, Product Managers, Catalog Managers, and others).
    - Planning to use Management Center
      If you are using WebSphere Commerce Accelerator, consider using Management Center to manage your store.
    - management-center/refs/rtfgetstart.htm
    - Management Center keyboard shortcuts
      Use the Management Center keyboard shortcuts to access user interface functions or complete tasks, using a single key or combination of keys.
    - Working in extended site stores in Management Center
      If your company operates an extended site, you can perform certain tasks directly from your extended site store within Management Center.
    - Manage content externally for use in Management Center
      If content management capabilities other than the functionality that is provided by default with WebSphere Commerce is required, WebSphere Commerce can be integrated with IBM Web Content Manager. If WebSphere Commerce is integrated with IBM Web Content Manager, you can use content from IBM Web Content Manager content libraries with Management Center objects.
    - Manage marketing externally with IBM Marketing Center
      If your site is integrated with IBM Marketing Center, Management Center users can open IBM Marketing Center from Management Center to upload promotion codes and to create and manage marketing campaigns.
    - Management Center user interface
      The Management Center user interface provides a usable, intuitive, and efficient way to complete your business tasks.
    - Using the Management Center
      The starting point for all Management Center tasks is to open the tooling. Afterward, you can use several methods to complete a task: by selecting menu options, by clicking toolbar buttons, by right-clicking and selecting menus, or by keyboard shortcuts.
    - Catalogs tool
      Use the Catalogs tool in Management Center to manage catalogs, categories, catalog entries, merchandising associations, product attributes, and attachments in your store. The Catalogs tool lets business users create, and manage online catalogs. Catalogs provide a way of organizing the products that you want to sell. You define catalog data in groups of categories and products. Catalog data contains descriptions and pricing information for products and services.
    - Marketing tool
      Use the Marketing tool in Management Center to create and manage marketing campaigns and other store content, excluding catalog content. You can use the extensive precision marketing features in the tool to deliver targeted marketing messages to customers.
      - Managing web and dialog activities
        Web and dialog activities are used to deliver brand or promotional messages to customers through a variety of methods.
      - Managing email activities
        Email activities are managed by Marketing Managers to keep a site's targeted marketing efforts organized.
      - Managing marketing experiments
        Marketing experiments are managed by Marketing Managers. They are used to test the effectiveness of brand or promotional messages on the web.
      - Managing custom activity templates
        To save time, create custom activity templates to use as a starting point for creating web and dialog activities.
      - Managing activity statistics
        The Marketing tool gathers and displays various types of statistical data about your web, dialog, and email activities.
      - Managing marketing content
        Marketing content is managed by marketing managers. It is used to deliver marketing messages to customers, as part of campaign activities.
      - Managing customer segments
        Marketing Managers create customer segments to use as targets for marketing campaigns and promotions.
      - Managing e-Marketing Spots
        Marketing Managers create and manage e-Marketing Spots, to ensure that store pages are filled with relevant and compelling images and information.
      - Managing feeds for e-Marketing Spots
        For e-Marketing Spots, feeds provide a means to syndicate marketing information for display in feed readers.
      - Managing email templates
        Email templates, managed by Marketing Managers, are the basis of email activities delivered to customers.
      - Working with campaigns
        Campaigns are managed by Marketing Managers, in order to keep a store's marketing activities organized.
      - Managing search rules
        Search rules provide a means to deliver customized search results and ordering when customers search the storefront.
        Creating a search rule
        Create a search rule to deliver customized search results and ordering. You can also define targets in search rules to specify which customers see your search rules. Creating search rules ensures that targeted search results are seen by the right customers.
        Search rule templates
        Search rule templates are starting points from which business users can build search rules. You can choose from one of the standard search rule templates supplied with the Management Center, or you can create your own custom search rule templates.
        Triggers in search rules
        The Customer Submits Search trigger is always used when creating search rules using the Search Rule Builder. This trigger indicates that a customer has entered and submitted search terms in the storefront.
        Targets in search rules
        Use a target to personalize a search rule so that the rule applies only to certain customers. To include a target in a rule, drag the target from the palette into the flow in the Search Rule Builder. Place the target to the left of the action element that you want to target.
        Actions in search rules
        Actions define what to do, based on the previous sequence of triggers and, optionally, targets in the search rule flow. To include an action in a search rule, drag the action from the palette into the work area of the Search Rule Builder.
        Action: Add To or Remove From Customer Segment
        Use this action to dynamically build and manage customer segments according to the behavior of individual customers. Each customer who reaches this action in a web or dialog activity, or a search rule, is added to the customer segment you specify. You can also use this action to remove customers from the customer segment. This is an ideal way to categorize customers for behavioral marketing initiatives or to entitle customers to promotions.
        Action: Change Search Result Order
        Use this action in a search rule to change the position of certain results within the search results list.
        Action: Specify Top Search Result
        Use this action in a search rule to elevate specific catalog entries to display at the top of the search results list.
        Action: Add or Replace Search Criteria
        Use this action in a search rule to add or replace search criteria when customers submit searches in the store. Adding search criteria limits the scope of search results in your store by adding additional search criteria, while replacing search criteria modifies the search results.
        Testing a search rule in store preview
        Use the store preview in Management Center to test the effects of search rules on search results. You can also view a search rule summary report that lists the search rules that are applied to a particular search keyword you use during testing. Use the test results to fine tune your search rules.
        Example: Fine-tuning search rule ranking factors using store preview data
        In store preview, you can see the relevancy scores that the search engine assigns to each catalog entry listed in search results. By understanding these relevancy scores, you can adjust ranking criteria to reorder search results in a search rule that uses the Change Search Result Order action. You can also use store preview to see the effect of your adjustments on the relevancy scores of catalog entries.
        Example: Promoting or excluding products using inventory data
        In this example, you want to create a search rule by using inventory data to promote overstock products, or exclude out-of-stock products.
        Search rules
        You can create search rules to influence the ordering and contents of search results on your site. Search rules are typically used to promote specific catalog entries by displaying them on the first page of the search results, or to order catalog entries according to a specific attribute, such as price.
        Search rule evaluation
        You can schedule multiple search rules at the same time for a specific keyword, or for all keywords, or a combination of both. If so, the search rules are evaluated and run in a specific sequence.
      - Managing search rule experiments
        Search rule experiments are managed by Marketing Managers. They are used to test the effectiveness of search rules.
      - Organizing marketing objects with folders
        You can use the Management Center Marketing tool to create and manage folders for organizing your marketing content, customer segments, activities, and e-Marketing Spots. By using marketing folders to group and organize your marketing objects you can simplify browsing for and managing your marketing objects.
      - Frequently asked questions (FAQ)
        Find answers to some frequently asked questions about using key features of the Marketing tool and completing tasks.
      - Troubleshooting
        If you encounter issues while you are using the Marketing tool, review troubleshooting information to solve common problems.
      - Task flow: Merchandising and marketing with search in the Aurora starter store
        In this task flow, you learn how to use WebSphere Commerce Search to effectively market and merchandise through your storefront catalog and other site content.
    - Promotions tool
      Use the Promotions tool in Management Center to create and manage promotions that support the marketing campaigns for your site.
    - Assets tool
      As a Product Manager, Marketing Manager, or Category Manager, you can use the Assets tool to upload and manage your store assets. The term assets refers to web content that you use on your storefront and in marketing campaigns, such as marketing image files, catalog image files, PDF documents, and multimedia files.
    - Catalog Filter and Pricing tool
      Use the Catalog Filter and Pricing tool in Management Center to create and manage catalog filters, price lists, and price rules. Sellers, Sales Managers, and Account Representatives can use the tool's flexible features to implement catalog filtering and pricing strategies that meet the site's business needs over time.
    - Installments tool
      Use the Installments tool in Management Center to create and manage installment rules that support the payment methods for your site.
    - Commerce Composer tool
      Create pages and build layouts for your store directly in Management Center without involving IT by using the Commerce Composer tool. Take advantage of the tool's page design and management functions to improve your productivity and give you more control over the customer experience.
    - Store Management tool
      As a Seller, Site Administrator, or Channel Manager, you can use the Store Management tool in Management Center to manage your stores. The Store Management tool in Management Center replaces all of the store management features in WebSphere Commerce Accelerator, except store creation and the ability to suspend and resume stores. Continue to use the Store Creation wizard in WebSphere Commerce Accelerator to create new stores; continue to use WebSphere Commerce Accelerator to suspend and resume stores.
    - Workspace Management tool
      You can use the Workspace Management tool in Management Center to manage and edit workspaces and its tasks and task groups that you are authorized to work with.
    - Previewing a store
      Preview your store to ensure that changes made in Management Center show up in your store as expected. You can use store preview in production, authoring, and staging environments.
    - Management Center frequently asked questions (FAQ)
      Find answers to some of the most frequently asked questions about the Management Center.
    - Management Center Troubleshooting
      If you encounter issues with the Management Center that are not related to any specific tool, review this troubleshooting topic to solve common problems.
  - WebSphere Commerce Accelerator
    Use the WebSphere Commerce Accelerator to maintain online stores.
- Integrating
  Topics in the Integrating category highlight the tasks that are commonly performed for using WebSphere Commerce in combination with other products.
- Administering
- Tutorials
  WebSphere Commerce provides many tutorials to help you customize and understand your WebSphere Commerce instance and stores.
- Samples
- Developing
  The topics in the Developing section describe tasks performed by an application developer.
- Compliance
  The following section describes how you can leverage WebSphere Commerce features and functionality to help your site be compliant with different privacy and security standards.
- Securing
  These topics describe the security features of WebSphere Commerce and how to configure these features.
- Performance
- Troubleshooting

Action: Specify Top Search Result

Use this action in a search rule to elevate specific catalog entries to display at the top of the search results list.

The following shows an example in the search rule builder: Specify Top Search Result sample screen capture

You can specify any number of catalog entry as a top search result, as shown in the following sample screen capture:

Specify Top Search Result sample screen capture

Add the catalog entries to the Catalog entries table in the order that you want them to be listed at the top of the search results. When a customer submits a search:

If all the catalog entries in the table have equal relevance to the customer's search, the order you specify in the table is used in the search results.
If certain catalog entries in the table are more relevant to the customer's search, those catalog entries are listed first in the search results, regardless of the order you specify in the table.

Notes:

When shoppers select specific catalog entries to exclude from search results, they do not appear in search results, even if specified in this action.
The action can be configured to display products, items or both. If your default store behavior is to exclude items from the search result, the items configured in this action are not displayed.
In rare cases, the catalog entries configured might not appear at the top of the search result. In this case, you must change the default boost factor for the top search results.

Guidelines for using this action

When setting up this action, you must:

Ensure that the catalog entries that you want to promote are meant to appear at the top of the search results.
Consider using this action as a complement to the Change Search Result Order action, providing convenience benefits such as not needing to form differing boost factors, if you already know which catalog entries you want to promote. In addition to changing the display order of the search result, you can also manipulate the search result. That is, you can add catalog entries to the top of the search results that otherwise would not appear in the shopper's initial search results.