The Canonical Data Model operates on a three-pillar framework that aligns
organizational capabilities with business outcomes:
| Pillar 1: Canonical Model "What We Support" |
Pillar 2: Your Data Assets "What We Need From You" |
Pillar 3: Business Outcomes "What You Achieve" |
Pre-built Industry Standards:
- Party Profile
- Account Profile
- Product Profile
- Location & Branch
- Digital & Device
- Transaction Data
- Reference Data
- Marketing Data
|
- Customer master records
- Identity documents (KYC)
- Contact information
- Demographics & preferences
- Relationship hierarchies
- Product catalog
- Offer definitions
- Pricing & fee structures
- Accounts Data & Transactions
- Channel & digital data
|
- Unica 360 Platform
- Complete Customer View
- Relationship Intelligence
- Real-time Insights
- Interaction History
- Personalization Engine
- Cross-channel Orchestration
|
