Implementation Readiness & Deployment Assurance Checklist

The implementation checklist serves as a rigorous readiness framework designed to ensure that the canonical data model, associated metadata structures, and automated code-generation pipelines are deployed consistently and accurately across client environments.

It provides a structured, end-to-end view of all prerequisites—spanning source-system understanding, metadata preparation, data quality governance, lineage instrumentation, and automation configuration—required before initiating full-scale ETL development.

Given that the solution operates on an insert-only, metadata-driven architecture using a supported tech stack, this checklist acts as the formal validation mechanism that all upstream dependencies are understood, documented, and operational before code execution begins.

☑ Checklist Item
▢ Source system documentation collected and analyzed
▢ All source entities and attributes identified
▢ Interface Mapping Document created and reviewed
▢ Data quality rules defined and documented
▢ PII classification completed for every onboarded attribute (not just identified — fully classified with category, tokenization status, and exposure flag)
▢ Business sign-off obtained on mappings
▢ Metadata tables created (all 10+ tables)
▢ All metadata tables populated with complete data
▢ Metadata completeness validated (no referential integrity errors)
▢ Code generator configured and tested
▢ LDZ ingestion code generated
▢ RDV transformation code generated
▢ Data quality validation code generated
▢ Lineage capture code generated
▢ Job orchestration generated
▢ Grandmaster DAG and dependent Master DAG orchestration validated through successful end-to-end execution
▢ Target database platform validated (Oracle / SQL Server / Snowflake) and deployment prerequisites confirmed
▢ Generated code reviewed for correctness
▢ Sample data transformation tested
▢ Data quality validations verified
▢ Lineage capture verified
▢ All documentation completed and version controlled
▢ Team trained on generated code and processes
▢ Ready to proceed to Phase 2 (ETL Development)
DATA QUALITY CHECKLIST (Out-of-Box Categories — definitions in Metadata Model: The Core Integration Layer)
▢ Mandatory field checks configured in Interface document for each onboarded subject area
▢ Datatype checks and referential integrity checks defined in Interface document per attribute
▢ Duplicate handling strategy confirmed in ETL design (reject / quarantine / merge) for customer and campaign keys
▢ Consent value validity confirmed — valid code set loaded, expiry date handling logic verified
▢ Campaign date validity confirmed — start/end date logic and active campaign rules verified
▢ Contact / response chronology validated — response datetime ≥ contact datetime per campaign-customer record
▢ Audience resolution completeness confirmed — resolution status captured per record; unresolved records flagged or quarantined
▢ Tokenization completeness validated — all PII-flagged attributes confirmed tokenized before LDZ load; pipeline gate in place
▢ Aggregate reconciliation checks configured — 360 view counts and sums reconcile against RDV within defined tolerance
PII GOVERNANCE CHECKLIST (Expanded)
▢ Tokenization status validated before LDZ/RDV load — no raw direct identifiers permitted in pipeline
▢ No raw direct identifiers present in 360 views (Customer, Campaign, Flowchart)
▢ Free-text fields reviewed and either excluded from CDM or controlled with documented justification
▢ Consent attributes mapped and validated (source, effective date, status, channel-level precedence)
▢ MaxAI-exposed views reviewed for PII leakage — confirmed no raw identifiers in AI serving layer
▢ Aggregation thresholds applied where needed to prevent re-identification from small cohorts
▢ Audience resolution does not expose raw account/device/customer identifiers in downstream 360 views
▢ Rejected attributes documented with reason and client sign-off obtained for approved CDM attribute exposure
▢ PII matrix template completed and linked to implementation interface document (see Appendix)
Campaign AI Checklist
▢ Flowchart 360 aggregation tables verified and data populated correctly
▢ Flowchart 360 key attributes indexed (flowchart_id, campaign_code, execution timestamps)
▢ Flowchart 360 pre-aggregated metrics validated (clicks, opens, responses per execution)
Multi Audience Support Checklist
▢ Audience_map table populated and validated for all audience levels (customer / account / device)
▢ Bridge table verified for Campaign → Offer → Channel → Product combinations
▢

Audience resolution logic tested for multi-grain campaign execution scenarios

ML Feature Checklist
▢ ML feature views (point-in-time consistent) created and validated from Customer 360
▢ STO and NBC model output ingestion layer configured and tested
▢

ML prediction write-back to Customer 360 verified (NBC / STO attributes populated correctly)

▢

Incremental watermark-driven processing confirmed for ML feature refresh cycles