Business Application Integration Architecture

The Canonical Data Model serves as the central hub for enterprise customer data, integrating seamlessly with downstream systems that leverage customer and campaign intelligence. The three-layer architecture—Landing Zone (LDZ), Raw Data Vault (RDV), and Unica 360—creates a unified backbone through which multiple downstream systems are powered.

Three primary Business Application integrations provide differentiated business capabilities:

Three Primary Business Application Integrations

• Campaign 360 & Flowchart 360: Campaign 360 and Flowchart 360 provide flowchart-level execution insights, multi-channel performance metrics, and audience reach data consumed by MaxAI for AI-powered campaign optimisation.
• HCL CDP: Customer 360 delivers unified customer profile, demographics, consent, financial holdings, and behavioural metrics to CDP for agentic segmentation and real-time personalisation.
• MaxAI: MaxAI consumes Customer 360 and Campaign 360 to generate analytical insights, surface performance drivers, and enable intelligent segment discovery and campaign optimisation.

For detailed integration architecture, data flows, and the CDM-ML model integration framework, refer the HCL MaxAI CDM Integration and Usage with Unica Products section.