RACI Matrix
| Activity | Tech BA | ETL Dev | Data Architect | DBA | Unica+ Marketer | Service Team | MaxAI |
|---|---|---|---|---|---|---|---|
| Define Canonical Entities & Semantics | A | C | R | I | C | I | C |
| Define Source→Interface Mapping (Marketing DM) | A | C | C | I | C | I | I |
| Configure Metadata Tables for Entities/Mappings | C | C | A | I | C | I | I |
| Develop ETL Pipelines (LDZ→RDV, Mart→Interface) | C | A | C | I | C | I | I |
| Code Generation Setup & Maintenance | I | C | A | I | C | I | I |
| Daily Job Monitoring & Basic Checks | I | I | I | I | C | A/R | I |
| Execute Runbooks (Restart/Rerun/Backfill) | I | C | I | I | C | A/R | I |
| Investigate Job Failures (First-Level) | I | C | I | C | I | A/R | I |
| Deep-Dive Failure Analysis (Logic/Design) | A/R | A/R | C | C | I | C | I |
| DB Performance & Capacity Management | I | C | I | A/R | I | C | I |
| Release & Deployment Coordination | C | C | C | C | A/R | I | C |
|
ML Model Integration (STO/NBC) |
I | C | A | C | I | I | A/R |
| MAX AI Insight Consumption (No Model Changes) | I | I | C | I | I | I | A/R |
| Audience Resolution Configuration & Validation | C | A/R | A | I | C | I | I |
| Aggregate Layer Configuration & Validation | C | A/R | A | C | C | I | C |
| Pipeline Orchestration Framework Configuration (Grandmaster / Master / Leaf DAGs) | I | A/R | A | C | I | C | I |
| Service Team Runbook Authoring | C | C | C | C | A/R | I | I |
| Service Team Training & Enablement | C | C | C | C | A/R | A/R | C |