Feeds for e-Marketing Spots

You can offer the marketing information displayed in any e-Marketing Spot as a feed. This way, your customers can subscribe to a feed that interests them and automatically receive updates in a feed reader, without having to visit your store.

Marketing information that is frequently updated and compelling can be a good candidate for a feed, for example:
  • Deal of the day
  • Featured products
  • Current promotions and sales
  • Store news
  • Other content that promotes your brand, such as a recipe of the week or a daily trivia question

If your store has an e-Marketing Spot that displays this kind of marketing information, consider offering the e-Marketing Spot as a feed.

Feed URLs

The feed URL is the Web address for the e-Marketing Spot feed. Each e-Marketing Spot in Commerce Lab has an associated feed URL. The feed URL is displayed on the properties view for the e-Marketing Spot in Commerce Lab. If you copy the feed URL and paste it into a browser or news reader that supports Atom-format feeds, the text and images from the e-Marketing Spot will display. Here is an example feed URL for the HomePageDealOfTheWeek e-Marketing Spot:
http://mysite.example.com/wcs/resources/stores/715838084/MarketingSpotData/AppliancesProductRight_CatEntries?responseFormat=atom&langId=-1&currency=USD

You can use this feed URL to:

  • Allow customers subscribe to feeds by providing them with this feed URL so they can paste it into a feed reader or browser. For example, some stores include a feed page that provides customers with a list of all available store feed URLs.
  • View the contents of the feed for testing purposes or when customizing the feed.
  • Specify the feed to use when creating a remote widget using a widget editor.

Note that the URL on the properties view for the e-Marketing Spot does not contain parameters that are context-specific, for example, language and currency. In these cases, the feed uses the store default values.