Business operations

The topics in this section focus on tasks that are performed by business users, marketers, and customer support representatives to connect with partners and attract and satisfy customers.

Commerce+ provides a suite of applications to support the daily operations of business users, customer support representatives, and others. The following table lists business user tasks and links to topics about the tools and interfaces.

Role Responsibilities Tools and interfaces
Seller General setting for the store, for example shipping, taxes, and return reasons Store Management
Marketing Manager
  • Create and manage activities that support your site's marketing campaigns.
  • Deliver targeted marketing messages to customers on store pages, or using e-mail and text messages.
Commerce Lab Marketing tool
Create and manage promotions that support your site's marketing campaigns. Commerce Lab Promotions tool
Category Manager and Product Manager
  • Manage the catalog hierarchy
  • Manage sales catalogs
  • Manage product catalogs.
Commerce Lab Catalogs tool
Customer Service Representative (CSR)
  • Customer service tasks
  • Order management tasks
The Customer Service Hub