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User Guide
The information contained in this section applies to IBM WebSphere Commerce Version 7.0.0.9 and Feautre Pack 8. The documentation also applies to all subsequent releases and modifications until otherwise indicated in new editions.
Developing
The topics in the Developing section describe tasks performed by an application developer.
Presentation layer
WebSphere Commerce uses Java Server Pages (JSP) to implement the view layer of the Model-View-Controller (MVC) design pattern. The view layer is in charge of retrieving data from the database through the use of data beans and formatting it to meet the display requirements. The view layers determines whether the request is sent to a browser or streamed out as XML. JSP files present a clean separation between data content and presentation.
Customizing marketing
Marketing customization: Management Center
There are many aspects of the Marketing tool you can customize to suit the business needs of your site. For example, you can customize Web and Dialog activities, the Activity Builder user interface, e-Marketing Spots, and customer segments. Customization is supported for both the Marketing tool user interface and the marketing services.
Customizing triggers, targets, and actions
To provide business users with more options for Web and Dialog activities, you can create new triggers, targets, and actions to use in the Activity Builder for the Marketing tool. You can also change the behavior of existing triggers, targets, and actions.
Adding a new trigger, target or action
Add a new campaign element to the Activity Builder if the default campaign elements do not meet your business needs. You can then use the new campaign element in marketing activities.

Adding a new trigger, target or action

Add a new campaign element to the Activity Builder if the default campaign elements do not meet your business needs. You can then use the new campaign element in marketing activities.