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User Guide
The information contained in this section applies to IBM WebSphere Commerce Version 7.0.0.9 and Feautre Pack 8. The documentation also applies to all subsequent releases and modifications until otherwise indicated in new editions.
Developing
The topics in the Developing section describe tasks performed by an application developer.
Presentation layer
WebSphere Commerce uses Java Server Pages (JSP) to implement the view layer of the Model-View-Controller (MVC) design pattern. The view layer is in charge of retrieving data from the database through the use of data beans and formatting it to meet the display requirements. The view layers determines whether the request is sent to a browser or streamed out as XML. JSP files present a clean separation between data content and presentation.
Customizing marketing
Marketing subsystem

Marketing subsystem

The Marketing subsystem is a component of the WebSphere Commerce Server, and provides numerous marketing concepts to your site, designed to increase brand awareness, and to attract and retain customers. Components of the marketing subsystem provide functionality to create marketing campaigns, including customer segments and advertising; and e-mail activities. All of these components can be extensively customized to ensure that your site's marketing strategy matches that of your brick and mortar store.