Customer interactions that trigger IBM Digital Analytics events in Web 2.0 starter stores

In Web 2.0 starter stores, customers can interact with intrapage content that does not result in a full page refresh. For example, a customer can drag products into their mini shopping cart, or their wish list, or use the Product Fast Finder to narrow down search results. For these intrapage interactions, WebSphere Commerce starter store pages generate events to provide analytics data to IBM Digital Analytics, formerly known as Coremetrics Analytics.

The following table lists intrapage interactions in WebSphere Commerce starter stores, and maps those interactions to IBM Digital Analytics events.
Intrapage interaction IBM Digital Analytics event generated
Customer drags an item or package into the mini shopping cart. The shopping cart and mini shopping cart are updated.
Note: Products that require customers to specify additional defining attributes (such as color, dimensions, or finish), cannot be dragged into the mini shopping cart.
  • IBM Digital Analytics page view event
  • IBM Digital Analytics cart view event
Customer adds an item from an e-Marketing Spot to the shopping cart by placing the mouse over the scrollable area in the e-Marketing Spot to stop the scrolling, and then dragging the item into the mini shopping cart. The shopping cart and mini shopping cart are updated.
Note: Products that require customers to specify more defining attributes (such as color, dimensions, or finish), cannot be dragged into the mini shopping cart.
  • IBM Digital Analytics page view event
  • IBM Digital Analytics cart view event
Customer updates the shopping cart one of the following ways:
  • To delete an item, the customer clicks the item's check box in the mini shopping cart, and then clicks Delete.
  • To move an item to the wish list, the customer drags the item from the shopping cart to the wish list.
    Note: Products that require customers to specify more defining attributes (such as color, dimensions, or finish), cannot be moved into the wish list.
  • To change the product attributes of an item on the shopping cart page, the customer clicks the item, and makes selections from the lists that display.
  • IBM Digital Analytics page view event
  • IBM Digital Analytics cart view event
Customer removes an item from the shopping cart, or changes the quantity of an item by entering a different value in the Qty (quantity) column for the item. Then the customer clicks Checkout on the shopping cart page. IBM Digital Analytics cart view event
Customer creates multiple shipments by choosing the number of shipments in the appropriate checkout field. IBM Digital Analytics page view event

Each time the number of shipments changes, a IBM Digital Analytics page view event is generated with the shipment number as a page name, and a common shipment category.
Customer changes the number of payment methods in the corresponding checkout field. IBM Digital Analytics page view event
Each time the customer changes the number of payment methods, a IBM Digital Analytics page view event is generated. The number is passed as the pageId value, and the payment method is passed as the categoryId value. For example, if the customer selects 2 payment methods, the following page view tag is generated: 
cmCreatePageViewTag("2", "payment method", null, null);
Customer compares multiple products by dragging products into the compare zone. IBM Digital Analytics page view event
Customer browses products using the page controls, and the product list refreshes to the next (or previous) page of product results. IBM Digital Analytics page view event
Customer searches for a product and the search results page is shown. IBM Digital Analytics page view event

The page view is sent to IBM Digital Analytics when the page is initially loaded, passing the search term and number of results.
Customer uses the advanced search, and the advanced search page displays. IBM Digital Analytics page view event
Customer clicks the Product Quick Info image to display a popup that describes the product. IBM Digital Analytics product view event
Customer clicks the Product Fast Finder to narrow down and compare a product by price, brand, and feature.
Note: The Product Fast Finder is not available if you enabled search-based navigation with WebSphere Commerce search.
 IBM Digital Analytics element event
Customer adds an item to the wish list.
  • IBM Digital Analytics page view event
  • Feature Pack 3IBM Digital Analytics conversion event