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User Guide
The information contained in this section applies to IBM WebSphere Commerce Version 7.0.0.9 and Feautre Pack 8. The documentation also applies to all subsequent releases and modifications until otherwise indicated in new editions.
Developing
The topics in the Developing section describe tasks performed by an application developer.
Presentation layer
WebSphere Commerce uses Java Server Pages (JSP) to implement the view layer of the Model-View-Controller (MVC) design pattern. The view layer is in charge of retrieving data from the database through the use of data beans and formatting it to meet the display requirements. The view layers determines whether the request is sent to a browser or streamed out as XML. JSP files present a clean separation between data content and presentation.
Analytics for IBM WebSphere Commerce
WebSphere Commerce provides a framework that you can configure to integrate your store with an external Web analytics solution. This framework includes a tag library that you can use in store page JSP files to provide appropriate analytics information to the external analytics system.
Integrating a store with IBM Digital Analytics for WebSphere Commerce
WebSphere Commerce provides a framework and tools to simplify the process of setting up your site to use IBM Digital Analytics, formerly known as Coremetrics Analytics. IBM Digital Analytics is an industry leading hosted web analytics solution. The framework is implemented as a tag library designed to act as an intermediary layer between WebSphere Commerce and IBM Digital Analytics. The tools include an auto tagging utility to place analytics tags in your store pages. The tools also include a utility to generate a file that contains your catalog hierarchy for IBM Digital Analytics. This solution can significantly reduce the time that is required to deploy web analytics
IBM Digital Analytics reports for WebSphere Commerce
IBM Digital Analytics, formerly known as Coremetrics Analytics offers a set of five analytics reports designed specifically for WebSphere Commerce. The reports display marketing metrics that are gathered from your site by the WebSphere Commerce analytics tags. These reports are available to WebSphere Commerce sites that are integrated with IBM Digital Analytics. You can view the reports in the IBM Digital Analytics application in an intuitive, visual format, along with other IBM Digital Analytics reports.

IBM Digital Analytics reports for WebSphere Commerce

IBM Digital Analytics, formerly known as Coremetrics Analytics offers a set of five analytics reports designed specifically for WebSphere Commerce. The reports display marketing metrics that are gathered from your site by the WebSphere Commerce analytics tags. These reports are available to WebSphere Commerce sites that are integrated with IBM Digital Analytics. You can view the reports in the IBM Digital Analytics application in an intuitive, visual format, along with other IBM Digital Analytics reports.

The WebSphere Commerce reports are:

Campaigns report: Track and monitor the success of WebSphere Commerce campaigns, web activities, email activities, and e-Marketing Spots in a single report.
e-Marketing Spot report: Understand which e-Marketing Spots are generating the most value, and evaluate the specific web activities that are generating the best returns for any e-Marketing Spot.
Marketing Experiments report: See the results of A/B tests run using web activity experiments.
Promotions report: Evaluate the effectiveness of WebSphere Commerce promotions.
B2B Contracts report: Track and monitor sales for each business account at the account and contract level.

For more information about the full set of IBM Digital Analytics reports, see the documentation and online Help that is provided in the IBM Digital Analytics application.